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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Penelitian Ekonomi dan Bisnis
Putu Yusi Pramandari
Universitas Mahasaraswati Denpasar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Digitization And Prediction Of The Number Of Tourist Visits In The Bali Province Made Ika Prastyadewi; I Gusti Lanang Putu Tantra; Putu Yusi Pramandari
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 10 No. 1 (2023): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.1.2023.89-97

Abstract

The development of information technology forces all sectors to develop and adapt. It is the same with the tourism sector in Bali which is starting to experience a fairly rapid development of technology adoption. This research aims to (1) explore the role of social media and online travel applications in current Bali tourism and (2) predict the number of foreign tourist visits to Bali Province. This study uses a quantitative approach using the province of Bali as the research location, considering that Bali is one of the leading tourism destinations in Indonesia. The results of the analysis show that the use of information technology, especially social media, makes it easier for tourists to access information related to tourist destinations. with existing developments, it is predicted that there will continue to be an increase in the number of tourist visits every year. This must be followed by the development of the tourism supporting sector and the improvement of all related facilities. In addition, health and safety issues must be a top priority.
Utilization of the Subak Jatiluwih Landscape as a Tourism Object: Tourist Perceptions and the Impact on Village Income Made Ika Prastyadewi; Gede Bayu Surya Parwita; Putu Yusi Pramandari
Jurnal Penelitian Ekonomi dan Bisnis Vol 8, No 1 (2023): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i1.7917

Abstract

The growing development of the tourism sector impacts increasing land conversion, which results in a reduction in productive agricultural land and the threat of subak as an agricultural institution based on local wisdom in Bali. The development of the tourism sector has eroded the existence of subak due to the high economic value of converting agricultural land to non-agricultural functions. If this condition continues, the existence of subak as a form of local wisdom in the agricultural sector in Bali will become extinct. Moreover, the subak cultural landscape in Bali has been recognized by UNESCO as a World Cultural Heritage. The heritage includes four sites (areas) which all form one unit.This study aims to analyze the use of the Jatiluwih subak landscape as a tourist object by focusing on the problem of tourists’ perceptions of the subak Jatiluwih landscape and the impact of these tourism activities on village income. The research was conducted on the Subak Jatiluwih Landscape as a WBD icon. The approach used is a quantitative approach using primary and secondary data. The sample in this study was taken by interview method and documentation study, which was then analyzed descriptively. The analysis results show an increase in the number of tourist visits every year where tourists think that an interesting tourist object is a place that has uniqueness. Tourism activities also positively impacted the village economy, where the local traditional village managed and fairly shared income from entrance tickets to tourist objects.
Co-Authors Gede Bayu Surya Parwita I Gusti Lanang Putu Tantra Made Ika Prastyadewi