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All Journal Indonesian Journal Economic Review (IJER)
Ismail
Politeknik Kutaraja
Economics, Econometrics & Finance

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Effect of Brand Image, Price, and Quality Perceived by Consumers on Interest in Buying Wardah Cosmetics Products in Banda Aceh City Josi Farmiati; Ismail
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.498 KB) | DOI: 10.35870/ijer.v1i1.17

Abstract

This research was conducted to investigate the effect of brand images, perceived price, and perceived quality of purchase intention consumers of Panin Bank Banda Aceh. Respondents in this research were all employees of Wardah Cosmetics at Banda Aceh which amounted to 100 responds (convenience sampling). The analysis model that used in this research was the multiple linear regression. Based on the regression results found that brand images, perceived price, and perceived quality positively affect to purchase intention of consumers of Wardah Cosmetics at Banda Aceh. Partially only two variables that significantly affected purchase intention, two variables were brand image and perceived quality (a = 0,05), while the perceived price has no significant effect on purchase intention.
The Effect of Employee Stock Option (ESOs) on Abnormal Returns in Companies Listed Indonesia Stock Exchange: Corporate Governance as Moderating Syamsul RIZAL; ISMAIL; BADARUDDIN
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.535 KB) | DOI: 10.35870/ijer.v1i2.48

Abstract

This study aims to determine the effect of Employee Stock Options (ESOs) on Abnormal Returns with Corporate Governance as a moderating variable. Corporate Governance proxies are independent commissioners, managerial ownership, and institutional ownership. The population in this study were companies listed on the Indonesia Stock Exchange. Based on the purposive sampling method, 20 samples were obtained and the regression method used was Moderate Regression Analysis (MRA). The results of this study indicate that Employee Stock Options (F-SOs) have a significant effect on Abnormal Returns and Corporate Governance is a moderating variable in the relationship between employee stock options (ESOs) and abnormal returns.
Co-Authors BADARUDDIN Josi Farmiati Syamsul Rizal