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All Journal Cipasung Techno Pesantren: Scientific Journal
Mohammad Irfan Taufiq
Department of Industrial Engineering, Sekolah Tinggi Teknologi Cipasung
Computer Science & IT Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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ANALISIS PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONVEKSI PADI COLLECTION Agus Tri Santosa; Mamik M. Fuadi; Mohammad Irfan Taufiq
Cipasung Techno Pesantren: Jurnal Ilmiah Vol 16 No 2 (2022): Cipasung Techno Pesantren: Scientific Journal
Publisher : LPPM Sekolah Tinggi Teknologi Cipasung

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Abstract

Convection Padi Collection is engaged in the manufacture of mukena and Muslim clothing. The opportunity that convection has is quite large, but the lack of product availability in terms of the supply of fabric, yarn, and completeness of equipment affects the interest in purchasing convection Padi Collection products. Many factors influence purchasing decisions, some of which are price, location, and product quality. So, the authors analyzed the effect of price, location, and product quality on purchasing decisions on rice collection with multiple linear regression methods. The result of the study can be concluded that the constant is 44,377, meaning that the consistent value of the participation variable is 44,377, the price regression coefficient (X1) is 0.583, the location is 0.483 (X2) and product quality is 0.823 (X3) then the participation value increases by 0.583 for X1, while X2 is 0.483 and X3 is 0.823.
Co-Authors Agus Tri Santosa Mamik M Fuadi