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All Journal Journal of Student Research Transformasi: Journal of Economics and Business Management Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Jurnal Manajemen Kreatif dan Inovasi Open Access DRIVERset Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi
Faruq Lamusa
Universitas Tadulako
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Pengembangan Strategi Pemasaran Pada Produk Makaroni Goreng (Cinlok) Ayu Azizah; Faruq Lamusa; Harnida Waahyuni
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 3 (2023): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i3.916

Abstract

Entrepreneurship is said to be very important because it can increase economic growth in general in a country. The role of entrepreneurship in economic development includes more than just increasing output and income per capita, it also includes initiatives and determination of changes in the structure of business and society (Hisriich et al., 2008. CINLOK is a snack made from bantet macaroni, which is in the form of such as small bent pipes which are then fried and seasoned with various flavors such as balado, sweet and spicy balado, roasted corn, sweet corn, cheese, spicy lime leaves, and extra hot CINLOK was founded on October 30 2020, but had was halted due to the Covid-19 outbreak and restarted while participating in the independent entrepreneurial MBKM program on August 29 2022. marketing strategy is of course mandatory for a business to increase sales.CINLOK has several marketing strategies developed in order to attract consumers and increase sales.
Strategi Pengembangan Pasar & Inovasi Produk “Idea Corporation” Untuk Menjangkau Pasar Yang Lebih Luas Bayu Andris Johano; Faruq Lamusa; Niluh Putu Evvy Rosanty
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 2 (2023): APRIL : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.168 KB) | DOI: 10.54066/jmbe-itb.v1i2.198

Abstract

Central Sulawesi has a large market potential in the manufacturing creative industry. This has encouraged IDEA CORPORATION's business as a creative manufacturing business to work on the needs of the community, both producing decorations/furniture as well as souvenirs. However, in the process there are still many obstacles that will be corrected from the SWOT analysis that will be carried out. The purpose of the SWOT analysis and determination of the Business Model Canvas can certainly be used as a reference for evaluating business models and correcting deficiencies, overcoming threats, and optimizing opportunities as well as taking advantage of strengths. The results achieved from this process are that IDEA CORPORATION's business has made changes both in terms of market development strategy and production innovation, as well as its production system.
STRATEGI PEMASARAN HOME INDUSTRI KACANDIPA DI DESA SUNJU KABUPATEN SIGI SULAWESI TENGAH Asriyani Asikin; Rita Yunus; Faruq Lamusa
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.114

Abstract

Strategi pemasaran adalah progam menyeluruh dari sebuah usaha atau perusahaan dalam menentukan target pemasaran dalam mencapai tujuan yaitu keuntungan. Dalam hal ini strategi pemasaran untuk home industri kacandipa yang berada di sunju dilakukan dengan bantuan metode alat–alat digital, khususnya internet berupa aplikasi seperti facebook, instagram dan whattsapp dalam hal jual beli produk. Bagi warga desa sunju, yang terkenal dengan industri rumahan kacandipa sangat penting untuk menguasai strategi markteing berbasis digital untuk mendongkrak pemasarannya. Metode yang digunakan dalam pengabdian masyarakat ini adalah turun langsung ke lapangan atau tempat yang dimaksud, melakukan wawancara langsung dengan pelaku industri rumahan kacandipa di sunju, serta memberikan pemahaman mengenai strategi pemasaran kepada pelaku industri rumahan kacandipa. Hasil pengabdian berupa data – data informasi dan hasil wawacara kepada pelaku indstri rumahan yang difokuskan pada strategi pemasaran kacandipa. Pentingnya hasil pengabdian ini yaitu pemerataan edukasi mengenai strategi pemasaran secara digital, dan meningkatkan potensi UMKM yang ada di Desa Sunju
Co-Authors Arjun Try Setiadi Asriyani Asikin Ayu Azizah Bayu Andris Johano Dinnita Azhar Lembah Dwi Arismawati Hardiansya Hardiansya Harnida Waahyuni Harnida Wahyuni Adda Hasmita Sari Lilis R. Dihuma Muhammad Din Niluh Putu Evvy Rosanty Niluh Putu Evvy Rossanty Petrince Julianingsih Rita Yunus Sanna Sanna Sapnatiar Febriani