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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Management, Business, and Social Science Jurnal Abdimas Perbanas
Yusliza Mohd Yusoff
Universiti Malaysia Terengganu
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Journal : Jurnal Abdimas Perbanas

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Human Resources Management Strategy to Create a Sustainable Competitive Advantage Lenny Christina; Indra Siswanti; Yusliza Mohd Yusoff; Zikri Muhammad
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.537

Abstract

Competition for MSME players is getting tougher supported by increasingly developing technological advances, demanding MSME players to be able to adapt quickly to these changes. In order to survive in this competition, MSMEs are required to always be ready to face dynamic market changes.Today's company competitiveness no longer lies in the superiority of product and process technology or having a large market share and large capital, but how a company has quality human resources by increasing competitive advantage in a sustainable manner. With increasingly complex challenges, the role of HRM to be able to achieve competitive advantage is to be a pioneer in facing an ever-changing environment. These environmental changes require companies to always improve their performance or productivity. This can be achieved with a human resource management strategy that can respond to environmental changes
Co-Authors Ian Zulfikar Kumba Digdowiseiso Lenny Christina Ririn Wulandari Zikri Muhammad