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PENGARUH PROFITABILITAS DAN STRUKTUR AKTIVA TERHADAP STRUKTUR MODAL PADA INDUSTRI SUSU OLAHAN DAN MAKANAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2021 Wetri Efita
PARETO : Jurnal Riset Bisnis dan Manajemen Vol 8 No 1 (2023): PARETO: Jurnal Riset Manajemen dan Bisnis
Publisher : LPPM Universitas Nias Raya

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Abstract

Tujuan penelitian untuk mengetahui pengaruh profitabilitas, dan struktur aktiva terhadap struktur modal pada perusahaan sub industri yang terdaftar di Bursa Efek Indonesia periode 2019-2021. Objek penelitian dilakukan pada perusahaan susu olahan dan minuman olahan yang terdaftar di BEI yang berjumlah 27 perusahaan dengan teknik pengambilan sampel menggunakan purposive sampling. Hasil penelitian secara parsial menunjukkan bahwa profitabilitas tidak berpengaruh signifikan dan negatif terhadap struktur modal, dan struktur aktiva memiliki pengaruh signifikan dan negatif terhadap struktur modal. hasil penelitian secara simultan menunjukkan bahwa profitabilitas, dan struktur aktiva secara simultan berpengaruh signifikan terhadap struktur modal
PENGARUH NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA SERVIS KENDARAAN DI PT. AGUNG AUTOMALL HARAPAN RAYA PEKANBARU Wetri Efita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 1 (2023): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1239.881 KB) | DOI: 10.59024/jise.v1i1.66

Abstract

This study aims to determine the effect of customer value and customer satisfaction on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. The sample of this research is 99 people. The data technique used is multiple linear regression using SPPS 24. Based on the results, customer value has a positive effect on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. And customer satisfaction has a positive effect on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. There is a significant influence between customer value and customer satisfaction simultaneously or jointly on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. R Square of 0.631 or 63.1%, this means that 63.1% of the customer loyalty variable can be explained or influenced by customer value and customer satisfaction at PT. Agung Automall Harapan Raya Pekanbaru
PENGARUH NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA SERVIS KENDARAAN DI PT. AGUNG AUTOMALL HARAPAN RAYA PEKANBARU Wetri Efita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 1 (2023): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i1.66

Abstract

This study aims to determine the effect of customer value and customer satisfaction on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. The sample of this research is 99 people. The data technique used is multiple linear regression using SPPS 24. Based on the results, customer value has a positive effect on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. And customer satisfaction has a positive effect on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. There is a significant influence between customer value and customer satisfaction simultaneously or jointly on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. R Square of 0.631 or 63.1%, this means that 63.1% of the customer loyalty variable can be explained or influenced by customer value and customer satisfaction at PT. Agung Automall Harapan Raya Pekanbaru