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All Journal Warmadewa Economic Development Journal (WEDJ)
A.A Putu Jaya Pramana Putra
Universitas Warmadewa, Denpasar, Bali
Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Citra Perusahaan terhadap Loyalitas Nasabah pada PT. BPR Sukawati Pancakanti A.A Putu Jaya Pramana Putra; I Gst Lanang Putu Tantra; Ni Putu Rediatni Giri
Warmadewa Economic Development Journal (WEDJ) Vol. 6 No. 1 (2023): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.6.1.2023.1-8

Abstract

This study aims to determine the effect of service quality and corporate image on customer loyalty. The population in this study are customers who use bank products 3 years with a sample of 31 respondents. Data analysis used in this research is Multiple Linear Regression, Coefficient of Determination, t-test and f-test. Based on the results of the study it can be seen that; service quality has a positive and significant effect on loyalty. Company image has a positive and significant effect on customer loyalty. Service quality and corporate image together have a significant effect on customer loyalty.
Co-Authors I Gusti Lanang Putu Tantra Ni Putu Rediatni Giri