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All Journal JURNAL KOMUNIKATIO Da'watuna: Journal of Communication and Islamic Broadcasting
Nurkinan
Universitas Singaperbangsa Karawang
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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REPRESENTASI RASA KEHILANGAN PADA IKLAN XL AXIATA VERSI “PESAN UNTUK RAKA” DI YOUTUBE (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN YOUTUBE): (Analisis Semiotika Roland Barthes pada Iklan Youtube) Laila Afrilia Riyadi; Ana Fitriana Poerana; Nurkinan
JURNAL KOMUNIKATIO Vol. 8 No. 1 (2022): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1014.443 KB) | DOI: 10.30997/jk.v8i1.4774

Abstract

Loss is a condition that anyone can experience. However, everyone has a different response depending on the loss experienced. The sense of loss as a state of reality in society is represented in communication media, one of which is advertising. This study aims to determine the representation of a sense of loss in the XL Axiata advertisement version of “Pesan untuk Raka” on youtube. Roland Barthes' semiotic approach examined signs of denotation, connotation, and formed myths. The focus of the study was the five stages of loss in the XL Axiata version of the “Pesan untuk Raka” advertisement. Research data was obtained from observations on advertisements. This study found seven scenes representing the five stages of loss in advertising. The results denoted that the impact of loss can be reduced by being together and caring for each other in the community. In conclusion, the elements of a sense of loss found in this study are denial, bargaining, depression, and acceptance.
Komunikasi Pembangunan Program Pasar Tertib Ukur di Pasar Tradisional Johar Karawang Khalid Hamzah; Muhammad Ramdhani; Nurkinan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 3 No. 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.445

Abstract

The presence of modern markets has had an impact on decreasing the turnover of traditional market traders in Karawang Regency. The government responded to this problem by creating a program called Pasar Tertib Ukur to improve the image of traditional markets and increase public visits to shop at traditional markets. One of the implementations of this program occurred at the Johar Karawang Market in 2017.This research aims to find out how communication occurs in the Pasar Tertib Ukur Program at Johar Karawang Market. Then, this research also finds out what changes occurred after the implementation of the Orderly Market Program in that market. Qualitative methods using data collection techniques with interviews, observation and documentation have been carried out in this research. Researchers linked the findings using the Diffusion and Innovation theory and the economic growth development model theory. The research results show that the development communication that occurs lies in the content of the program. The program focuses on guaranteeing measuring and weighing equipment at the Johar Karawang Market and consumer protection. The change that occurred after the program was implemented was an increase in the number of buyers at Johar Karawang Market. The conclusion of this research shows that the Orderly Measurement Market Program has succeeded in bringing about a change in the Johar Karawang Market and increasing its existence so that it is no less competitive with modern markets.
Makna Simbol dan Bahasa Seni Beladiri Suliwa Anggi Indri Yani; Ana Fitriana Poerana; Nurkinan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1232

Abstract

Padepokan Suliwa Karawang was founded on 8 October 2017 by H. Karta Wiratma, Suliwa is a vital part of the local cultural heritage with a focus on martial arts. With the main aim of developing and preserving arts and culture, Suliwa is actively involved in activities such as discussions, participation in community events, and a YouTube channel. Through qualitative research using an ethnographic communication approach and the application of George Herbert Mead's Symbolic Interaction Theory and Dell Hymes' Speaking Theory to understand human communication in a social context, Suliwa succeeded in forming a unity with the participants who practice the basic principles in line with the Siliwangi Kingdom, namely "silih asah, silih asih , take care of each other." Suliwa's goal is to make Suliwa committed to developing the character of her students, creating individuals who are skilled in martial arts and have high integrity. The actions taken by Suliwa, namely by involving internal discussions, community participation, and the use of social media, not only promote but also preserve the martial art of pencak silat. The symbol and key lies in the Suliwa logo, closely related to Karawang culture, playing an important role in carrying out human obligations, especially for Muslims. The use of the pencak drum and machete as a characteristic of Suliwa's identity combines elements of music and martial arts techniques in her cultural heritage. H. Karta as the founder and professor of Suliwa always upholds communication norms and ethics, creating an environment that encourages humility and discipline according to religious teachings. Suliwa collaborates martial arts with Sundanese dance and Karawang culture accompanied by Sundanese music, Padepokan Suliwa has succeeded in creating a distinctive genre that reflects the diversity of local culture, enriches and maintains the martial arts and cultural heritage of Karawang Regency.
Co-Authors Ana Fitriana Poerana Anggi Indri Yani Khalid Hamzah Laila Afrilia Riyadi Muhammad Ramdhani