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All Journal Jurnal Nusantara Berbakti Journal of Management and Creative Business
Raudatun Sumi
Universitas Islam Negeri Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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PEMANFAATAN MEDIA SOSIAL SEBAGAI PENDORONG PEMASARAN GLOBAL UNTUK MENINGKATKAN PRODUKSI (Studi Kasus Media Sosial TikTok) Suhairi; Raudatun Sumi; Lestari Perdana Putri; Miftahul Jannah Hasibuan; Rediansyah Saranan
Jurnal Nusantara Berbakti Vol. 1 No. 1 (2023): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.222 KB) | DOI: 10.59024/jnb.v1i1.17

Abstract

The Internet is of great help in many areas of life, including government, business, commerce, and the economy. The development and progress of the internet is now also marked by the progress of social media in society. Social media is now increasingly penetrated into various aspects of everyday life. As well as advocating for causes (educational, social, religious, environmental, health, and so on), as well as promoting and marketing certain goods or services, social media can be used for various things as it develops. Therefore, as a businessman and company, the use of social media is also something that is effectively implemented in marketing activities and then becomes one of the factors for increasing industry and production. So this research is present to see how the use of social media as a driving force for global marketing to increase promotion, in this study the focus of research is social media tikTok.
STRATEGI MENINGKATKAN PENDAPATAN PEDAGANG MUSLIM MELALUI USAHA PENJUALAN PAKET DATA Raudatun Sumi; Zuhrinal M Nawawi
Journal of Management and Creative Business Vol. 1 No. 1 (2023): Januari: Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.787 KB) | DOI: 10.30640/jmcbus.v1i1.418

Abstract

Trading activity is an activity that was previously practiced by the Prophet Muhammad SAW which is still being carried out by all mankind, starting from selling primary needs to luxury needs. To achieve the desired profit in the business world, it is necessary to carry out a strategy in practice, so that you can compete with other traders without having to do the wrong thing. As a trader, you don't just sell your wares, you need skills in managing finances and managing a good marketing system. This study aims to find out what strategies must be carried out by traders, especially Muslim traders to increase income from the previous one. The type of method used in this study is a qualitative method using two data collection techniques, namely literature study and observation.
Co-Authors Lestari Perdana Putri Miftahul Jannah Hasibuan Rediansyah Saranan Zuhrinal M. Nawawi