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All Journal Indonesian Journal of Law and Economics Review Jurnal Adijaya Multidisiplin Prosiding Seminar Nasional Manajemen dan Ekonomi
Cecilia Yeo
STIE Pembangunan Tanjungpinang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Dampak Pemasaran Digital bagi UMKM Pondok Etam Satriadi Satriadi; Cecilia Yeo; Fitri Handayani; Ratna Sari; Wulandari Wulandari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.191 KB) | DOI: 10.59024/semnas.v1i1.2

Abstract

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam. The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales
Enhancing Small Culinary Business Competitiveness: A Business Model Canvas Analysis of a Boba Drink UMKM Dwi Septi Haryani; Eka Kurnia Saputra; Octojaya Abriyoso; Cecilia Yeo; Novra Ardian
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.950

Abstract

This study focuses on a culinary business in Tanjungpinang City, investigating the application of a business model canvas for UMKM Fortunate Boba, renowned for its signature boba-topped cold beverages. With the aim to enhance competitiveness amidst similar ventures, qualitative analysis employing the business canvas model approach was conducted through interviews with UMKM Fortunate Boba's owner. The results of the Business Model Canvas (BMC) analysis unveil strategic utilization of social media platforms like Facebook and TikTok, e-money transaction systems, and collaborations with delivery services such as Go-Jek and Maxim to streamline order deliveries. This research underscores the practical implementation of a business model canvas to optimize the operations of UMKM Fortunate Boba, highlighting key strategies for thriving in the competitive culinary market. Highlight: UMKM Enhancement: This study examines the application of a business model canvas for UMKM Fortunate Boba, specializing in boba-topped cold beverages, to enhance competitiveness in a competitive culinary market. Qualitative Approach: Through qualitative analysis and owner interviews, the study employs the business canvas model to uncover strategic approaches, including social media utilization, e-money transactions, and delivery collaborations. Operational Optimization: The research underscores the practical implementation of the business model canvas, providing valuable insights into strategic adaptations that enable UMKM Fortunate Boba to thrive amidst competition and streamline operational efficiency. Keyword: Culinary Business, Business Model Canvas, Competitiveness, Qualitative Analysis, Strategic Optimization
ANALISIS CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION DI APLIKASI SHOPEE (Studi Kasus Pada Mahasiswa STIE Pembangunan Tanjungpinang) Cecilia Yeo; Fitri Handayani; Mariana; Ratna Sari; Satrio Bimo Syahputro
Jurnal Adijaya Multidisplin Vol 1 No 06 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Meningkatnya penggunaan internet memberikan peluang pada dunia industri terutama industri e-commerce seperti Shopee. Kemudahan platform Shopee membuat customer yang sudah pernah melakukan pembelian pada Shopee, tentunya akan lebih yakin untuk melakukan pembelian ulang sehingga memberikan pengalaman yang bersifat positif. Penelitian ini bertujuan untuk mencari tahu Analisis Customer Experience Terhadap Repurchase Intention di Aplikasi Shopee yang dilakukan pada Mahasiswa STIE Pembangunan Tanjungpinang. Penelitian ini menggunakan metode penelitian deskriptif dengan pendekatan kualitatif. Objek penelitian ini adalah aplikasi Shopee sedangkan subjek yaitu pengguna aplikasi Shopee yang pernah melakukan pembelian. Hasil dari penelitian ini menunjukkan bahwa responden memiliki pengalaman yang positif dalam melakukan transaksi sehingga menimbulkan minat beli ulang di aplikasi Shopee.
Co-Authors Dwi Septi Haryani Eka Kurnia Saputra Fitri Handayani Mariana Novra Ardian Octojaya Abriyoso Ratna Sari Satriadi Satrio Bimo Syahputro Wulandari Wulandari