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All Journal Prosiding Seminar Nasional Manajemen dan Ekonomi
Friza Pertiwi
STIE Pembangunan Tanjungpinang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN EKSPOR PADA UMKM KERUPUK TIGA WARNA DALAM MEMASUKI PASAR GLOBAL Diondi Nugroho; Enna Marliana; Friza Pertiwi; Nanda Dewi Anggraeni
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 2 (2022): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.086 KB) | DOI: 10.59024/semnas.v1i2.8

Abstract

The purpose of this study is to determine the export marketing strategy of three-color cracker SMEs in entering the global market. The method used in this study uses a qualitative approach with data collection techniques through interviews and observations. The results of this study indicate that the export marketing strategies that can be used for three-color crackers in entering the global market are as follows: a. Knowing the target market to be achieved, b. considering the scale of the business that you want to target, such as financing and consumer interest who will buy three-color crackers, c. know and observe the regulations of the destination country, d. form partnerships as needed.
Co-Authors Diondi Nugroho Enna Marliana Nanda Dewi Anggraeni