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All Journal Enrichment : Journal of Management
Sairin Sairin
Universitas Pamulang, Indonesia
Economics, Econometrics & Finance

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Effect of current ratio, return on assets and debt to equity ratio on stock price at PT. Tower Bersama Infrastructure Tbk year 2012-2021 Sairin Sairin; Imam Mahdi
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1260

Abstract

The purpose of this study was to determine the effect of Current Ratio, Return on Assets and Debt to Equity Ratio on Stock Prices at PT. Tower Bersama Infrastructure Tbk 2012-2021. The research method is descriptive with a quantitative approach. The research results based on multiple linear regression analysis found the equation Y = -40.507 + -0.266 X1 + 11.105 X2 + 0.011 X3. The results of the t (partial) test for the Current Ratio and Debt to Equity Ratio variables have no effect and are not significant on stock prices, while Return on Assets has a positive and insignificant effect on stock prices. The results of the F test (simultaneous) Current Ratio, Return on Assets and Debt to Equity Ratio have no effect and are not significant on stock prices, with Fcount 3.321 < Ftable 4.35 with a significance of 0.098. And the coefficient of determination (R2) is 0.624 or 62.4%.
Analysis of marketing strategy through facebook social media at al wafi Islamic boarding school Suworo Suworo; Chotamul Fajri; Sairin Sairin
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1462

Abstract

The purpose of this study was to find out how the marketing strategy via Facebook was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School and to find out how the marketing strategy via Facebook influenced the increase in the number of students at the Al Wafi Islamic Boarding School Islamic Boarding School. The method used in this study is a type of field research using a qualitative descriptive method in the form of revealing and re-describing events that occurred in the field. The incident that occurred was regarding the Marketing Strategy through Facebook social media which was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School. The results of this study are very helpful to the Al Wafi Islamic Boarding School Islamic Boarding School in increasing the number of students through promotions carried out on Facebook media including having a positive impact so that it can make it easy to promote educational products to specific target markets with a relatively cheap advertising budget, while the negative impact is if do not have good analytical skills, it is likely to be a loss because every advertisement has to pay a fee, even though it is cheap, if you do not get maximum results, these costs will be wasted. In addition, advertising on Facebook must comply with predetermined conditions, such as the content does not contain negative elements and the text standard must be less than 20% if it is to be included in the banner.
Co-Authors Chotamul Fajri Imam Mahdi Suworo Suworo