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All Journal Sustainable Business Journal Riwayat: Educational Journal of History and Humanities
Paulus Wardoyo
Magister Manajemen Universitas Semarang
Humanities Economics, Econometrics & Finance Education Social Sciences

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PENINGKATAN KINERJA PEMASARAN MELALUI ORIENTASI PELANGGAN DAN SIKAP PROACTIVENESS PADA MASA PANDEMI COVID 19 Bayu Anggoro; Kesi Widjajanti; Paulus Wardoyo
Sustainable Business Journal Vol 1, No 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.622 KB) | DOI: 10.26623/sbj.v1i1.5157

Abstract

Penelitian ini dilakukan Perusahaan Digital Printing yang ada di Kota Semarang. Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi pelanggan, sikap proactiveness terhadap kinerja pemasaran dengan kapabilitas pemasaran sebagai variabel intervening. Populasi dan sampel penelitian   ini adalah pemilik perusahaan digital printing yang ada di Kota Semarang yang berjumlah 38 orang. Analisis data dengan analisis deskriptif dan Smart PLS. Hasil penelitian ini menunjukkan bahwa   orientasi pelanggan berpengaruh signifikan terhadap kinerja pemasaran. Sikap proactivenes tidak berpengaruh signifikan kinerja pemasaran. Orientasi pelanggan berpengaruh signifikan terhadap kapabilitas pemasaran. Sikap proactiveness bepengaruh signifikan terhadap  kinerja pemasaran Variabel. Kapabilitas Pemasaran bepengaruh signifikan terhadap kinerja pemasaran. Variabel Kapalitas Pemasaran mampu menjadi mediasi antara Orientasi Pelanggan terhadap kinerja pemasaran, demikian juga variable kapabilitas pemasaran juga dapat memediasi antara sikap proactiveness dengan kinerja pemasaranThis research was conducted by a Digital Printing Company in the city of Semarang. The purpose of this study was to determine the effect of customer orientation, proactiveness on marketing performance with marketing capability as an intervening variable. The population and sample of this research are the owners of digital printing companies in Semarang City, totaling 38 people. Data analysis with descriptive analysis and Smart PLS. The results of this study indicate that customer orientation has a significant effect on marketing performance. Proactive attitude does not significantly affect marketing performance. Customer orientation has a significant effect on marketing capabilities. Proactiveness has a significant effect on marketing performance. Variable. Marketing Capability has a significant effect on marketing performance. The Marketing Capability variable is able to mediate between Customer Orientation on marketing performance, as well as the marketing capability variable can also mediate between proactiveness and marketing performance    
The Effect of Competence, Workload, and Work Environment on Employee Performance with Work Motivation as an Intervening Variable (Case Study at Puskesmas Guntur II Demak) Nunki Adhi Prabowo; Endang Rusdianti; Paulus Wardoyo
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.34631

Abstract

This study aims to analyze the effect of competence, workload, and work environment on employee performance which is mediated by work motivation at the Guntur II Health Center in Demak. Health is an investment in human resource development. Therefore, employee performance is important for the Guntur II Demak Health Center because it cannot be separated from the results that play a role in consumer satisfaction. However, the performance of the puskesmas is still not optimal, which is caused by the target not being achieved as set. This study uses quantitative methods with census techniques. Data collection was carried out using a questionnaire technique with a population of 60 people as respondents, data analysis techniques using structural equation modeling, namely Partial Least Square (PLS) based on a Likert scale with a range of 10 (scale 1 to 10). Based on the results of the analysis using Smart PLS, the study found that workload and work environment had no effect on work motivation and employee performance, besides work motivation could not mediate workload and work environment. Work motivation has an impact on employee competence and performance. This also affects employee performance positively and significantly. Thus, work motivation can directly or indirectly mediate the relationship between competence and employee performance. Guntur Demak Health Center should pay more attention to increasing employee competence so that their work motivation increases.
Co-Authors Bayu Anggoro Endang Rusdianti Kesi Widjajanti Nunki Adhi Prabowo