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All Journal Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmiah Ilmu Komunikasi Communique JOSAR (Journal of Students Academic Research)
Catur Suratnoaji
UPN Veteran Jawa Timur
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : JOSAR (Journal of Students Academic Research)

 1 
SEMIOTIC ANALYSIS OF MULTICULTURALISM REPRESENTATION ON CHILD CHARACTERS IN THE FILM “CUTIES” Aldi Purnomo; Syifa Syarifah Alamiyah; Catur Suratnoaji; Juwito
JOSAR (Journal of Students Academic Research) Vol 7 No 1: March 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i1.2122

Abstract

This study focused on the multiculturalism representation of child characters in the movie “Cuties” (2020), directed by Maimouna Doucoure. The research was interesting as it represented the child characters into multiculturalism issues which became the central problem in “Cuties”. The data was obtained in the form of movie scenes that presented the structure of multiculturalism issues. These issues were shown both visually and narratively. The study was a descriptive qualitative study using a semiotic analysis method that referred to the John Fiske model, which consisted of reality level, representation level, and ideology level. The symbols in the movie scenes represented the multiculturalism in “Cuties”. This multiculturalism could convey the diversity and differences in French society. The result of study indicated that multiculturalism was shown by the process of accepting a new culture, which was represented through attitude, behavior, narration, and other aspects in the movie through the characterization of Amy as the child character. Besides, the existence of this multiculturalism process could construct the identity formation in anyone without exception to a child.
NEWS TEXT DISCOURSE ANALYSIS MODEL SARA MILLS AT MEDIA ONLINE DETIK.COM (GISELLA ANASTASIA PORN VIDEO CASE) Eka Yudha Prasetya; Catur Suratnoaji
JOSAR (Journal of Students Academic Research) Vol 7 No 1: March 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i1.2136

Abstract

The news of the viral pornographic video case involving Gisella Anastasia in the detik.com news portal received high attention from the public. The comments column on news portals is filled with various kinds of public opinion. The researcher chose 2 corpus of news from detik.com news portal on the day of the incident. The data obtained were then analyzed using the Sara Mills discourse analysis method. From the discussion, the researcher sees that Gisella Anastasia as a woman and a public figure is shown as a negative character in this case. In addition, Gisel is also positioned as an object in several sentences in the 2 selected news corpus. The researcher sees that the patriarchal discourse in Indonesia still positions women and public figures as figures who have high news value, and are vulnerable to being positioned unequally. The discourse of patriarchal ideology is still visible in several narratives and readings of the production and consumption of public discourse on news portals in particular and public discourse in general.
THE EFFECT OF SHOPEE BRAND PERSONALITY ON INTEREST IN USING SHOPEE PAY LATER FEATURES IN SURABAYA MILENIAL GENERATIONS Tiara Agrippina; Catur Suratnoaji
JOSAR (Journal of Students Academic Research) Vol 8 No 1: March 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i1.2597

Abstract

Marketing communication is all forms of activity to disseminate information and persuade consumers or customers directly or indirectly about an item and brand. SHOPEE made an innovation by launching the latest feature, namely the online loan feature in its application. In this study, the author will continue to examine all millennial generations, both the early and late millennial generations. The type of research used is quantitative. The city of Surabaya was chosen as the research location because the city of Surabaya is the center of the capital and economy in East Java Province. The analysis technique used is descriptive analysis and multiple linear regression analysis techniques to determine the effect of brand personality on purchase intention. The sample in this study was 100 millennial generation respondents from 5 regions in Surabaya. The analysis used was SPSS. Based on the results of research and discussion that Brand Personality has a significant effect on intention to use.
Co-Authors Alamiyah, Syifa Syarifah Aldi Purnomo Eka Yudha Prasetya Juwito Nasikhatul Ummah Sheila Anindya Tsany Raihan Tiara Agrippina