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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Jurnal Ilmiah ESAI Ebisnis Manajemen
Restiana Restiana
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)

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Penggunaan Bahasa Pada Iklan Indomie Indah Merdekawati; Restiana Restiana
Jurnal Riset Rumpun Ilmu Bahasa Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v2i1.1142

Abstract

The purpose of this article aims to fulfill our task and advertising research that uses persuasive language, this research uses the literature study method and the results of the literature study method, The language used in an indomie advertisement is persuasive language, meaning that attracts the interest of the audience. Persuasive forms can be in the form of the use of language styles that can influence the mindset of the audience so that they are interested in trying and buying the products offered, the problem is that some advertisements on television now use slang, no longer using standard language
Co-Authors Ahmad Syukron Prasaja As’ad Isma Indah Merdekawati R Hanung Ismono Retno Syekti