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All Journal Agro Ekonomi Agriecobis : Journal of Agricultural Socioeconomics and Business
Livia Windiana
Agribusiness Department, Faculty of Agriculture and Animal Science, University of Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Assessing the Viability of Establishing a Dairy Milk Business in the Village Unit Cooperative of Gandusari District, Blitar Regency: A Feasibility Analysis Maya Novitawati; Livia Windiana; Bambang Yudi Ariadi
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.24741

Abstract

Milk is a vital animal-derived food product, along with meat and eggs, for human consumption. In Indonesia, the dairy industry is dominated by small and medium-sized dairies. Dairy cows are a significant source of animal protein, and their primary product is milk. In the North of Blitar Regency lies the sub-district of Gandusari, where dairy cow milk is produced in the villages under the coverage of the Village Unit Cooperative called KUD "Semen." This research was initiated to address a problem. Primary and secondary data were collected using a puIDRosive sampling technique, questionnaires, literature review, and observation. The collected data is quantitative, and investment criteria were utilized for analysis. The results of the NPV analysis showed an amount of IDR 18,672,631,280, IRR of 29%, B/C Ratio of 184.04, and PP for eight years and six days, indicating the feasibility of investing in KUD "Semen." Sensitivity analysis was performed based on three assumptions, including the increase in feed costs, operational costs, and decreased milk production of dairy cows. The analysis revealed that the dairy milk business in KUD is sensitive to increased feed prices and decreased production, among the three assumptions.
Green Marketing Attributes of Coffee Shops, Purchasing Interests, Lifestyles: What Really Affects Consumer Satisfaction? M. Zul Mazwan; Livia Windiana; Gigin Mahdalena; Dyah Erni Widyastuti
Agro Ekonomi Vol 34, No 2 (2023): December 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.82199

Abstract

Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards. This study aims to learn the impact of green marketing strategies on purchasing interests and consumer satisfaction with coffee drinks in Malang, Indonesia. This study also explores the role of lifestyle in mediating the effect of green marketing on purchasing interest and consumer satisfaction. The sample is determined using the accidental sampling method with a sample size of 100 customers of Starbucks in Malang, Indonesia. The analytical method used is PLS (Partial Least Square). The findings show that green marketing strategies positively and significantly influence lifestyle, purchasing interest, and consumer satisfaction. The mediation variable (lifestyle) also positively and significantly influences purchasing interest and consumer satisfaction. Better green marketing strategy used will impact on how the community behaving in a healthy lifestyle, undoubtedly affecting the increase in buying interest and consumer satisfaction.
Co-Authors Bambang Yudi Ariadi Dyah Erni Widyastuti Gigin Mahdalena M. Zul Mazwan Maya Novitawati