Dian Pebriyani
Department Of Agribusiness University Of Sumatera Utara, Medan, Indonesia

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Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency Helova Leonard Panjaitan; Salmiah; Dewi Rahma Yanti; Dian Pebriyani
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.25193

Abstract

Oil palm farmers is act as producer and price takers and their bargaining position is often unequal, and farmers are disadvantaged by the condition. A large number of intermediaries involved in the marketing process indicates long marketing channel. Long marketing channel of a product results in greater marketing costs; such circumstances would lead to inefficient marketing channel. This research is purposed to analyze marketing channel, marketing margin, famer’s share and marketing efficiency for oil palm in Pasar VII Namo Terasi Village. Result shows that there are 2 types of Marketing channels for Oil Palm in Pasar VIII Namo Terasi Village, Sei Bingai District, Langkat Regency which are Marketing Channel I (Farmers–Intermediaries–Oil Palm Factory) and Marketing Channel II (Farmers–Oil Palm Factory). Marketing Channel with the highest Farmer’s Share is Marketing Channel II, with the share of farmer’s value being about 100%. Either marketing channel 1 and marketing channel II are categorized as efficient.Result shows that marketing channel pattern II is the most efficient marketing channel.
ANALYSIS RISK AND RETURN OF CROPS PORTFOLIO Rulianda Purnomo Wibowo; Dian Pebriyani
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.901

Abstract

Agricultural sector is exposed to risk especially risk in crop price or production volatility. The cropping pattern or mixed cropping is a diversification strategy which is considered as an approach to reduce the risk in agriculture farming. This research was conducted to analyze the combination of two plant types, namely vegetable crops and food crops. Portfolio combine longbean and spinach as vegetable crop portfolio and paddy and corn as food crop portfolio. The risk analysis method is used to calculate expected return, standard deviation and coefficient variation. This research also analyzes the choice of portfolio based on preference using Stochastic Efficiency with Respect to A Fuction (SERF). The results showed that with the aim of reducing the risks from farming, combination of spinach with longbean and paddy with corn can reduce risks and provide greater income. Moreover, at various levels of risk preference, the vegetable portfolio is more preferred than food crops portfolio. This study result implies a potential development for vegetable crops vertical farming in Medan.