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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JAIMO
Endah Pujiastuti
Politeknik Stibisnis
Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Pada Produk Air Minum Dalam Kemasan Merek Tir-Sa (Studi Pada PT. Tirta Sari Cemerlang) Endah Pujiastuti; Iip Dyah Kusumaningati; Putri Seprina
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2023): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i1.1305

Abstract

This study aims to determine the effect of product, price, promotion and distribution on consumer buying interest in drinking water products in the brand of tir-sa at PT. Tirta Sari Cemerlang. The method used in this study is a quantitative method. Determination of the sample using simple random sampling technique and the number of samples as many 92 respondents. Data collection techniques using observation, interviews, literature study and questionnaires. While the data analysis techniques used are validity, reliability test, classical assumption test, multiple linear regression test and hypothesis testing. Based on the results of the study, it shows that price and distribution partially have no significant effect on consumer buying interest as evidenced by the t-count value of the price of -0.339 < t table 1.989 with a significant value of 0.736 > 0.05, and the t-count value of the distribution of 0.070 < t table 1.989 with a significant value of 0.994 > 0.05. While products and promotions partially have a significant effect on consumer buying interest as evidenced by the t-count value of the product of 2.401 > t table 1.989 with a significant value of 0.019 < 0.05, and the t-count value of promotion of 3.414 > t table 1.989 with a significance value 0.001 < 0.05. However, simultaneously product, price, promotion and distribution variables have a significant effect on consumer buying interest with a calculated f value of 6.541 > f table 2.48 and a significant value of 0.000 < 0.05.
PENGARUH PERILAKU KONSUMEN TERHADAP MINAT BELANJA ONLINE SHOP Mardiana Nisa Baitipur; Endah Pujiastuti; Qiki Annisa
Journal Accounting International Mount Hope Vol. 2 No. 1 (2024)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v2i1.168

Abstract

This study aims to determine the influence of consumer behavior on online shop shopping intentions among Politeknik Stibisnis Tegal students. The data analysis method used in this research is quantitative where in this method the researcher collects data using a questionnaire which are distributed to the study population, namely all 224 students of the Politeknik Stibisnis Tegal with a total sample of 145 students, then the results are tested using a validity test, test reliability, classical assumption test, simple linear regression test and hypothesis testing using the SPSS version 21.0 program.The results showed that from the t test (partial) it was obtained that the value of t count > t table was 10.257 > 1.976 with a significance value of 0.000 > 0.05. So it can be concluded that consumer behavior (X) has a positive effect on online shop shopping interest (Y) for Politeknik Stibisnis Tegal students to shop online shops.
Co-Authors Iip Dyah Kusumaningati Mardiana Nisa Baitipur Putri Seprina Qiki Annisa