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All Journal Jurnal Ekonomi Bisnis dan Akuntansi Journal Of Human And Education (JAHE) International Journal of Economics, Business and Innovation Research
Vicky Indarto Setyono
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLECE SHOPEE Vicky Indarto Setyono; Yusuf Darmawan; Muhammad David; Hadad Alwi
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 1 (2022): April
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i1.1467

Abstract

This study aims to test and analyze the effect of electronic word of mouth and price on online purchasing decisions. This research was conducted on the Shopee Marketplace case study on ITB Student Ahmad Dahlan Lamongan. The sample of this study was 45 respondents using random sampling techniques. The data were analyzed using multiple linear regression analysis, classical assumption test, T test, and Coefficient of Determination with SPSS 26 software. The results showed that partially there was a significant influence of Electronic Word Of Mouth variables on Online Purchase Decisions, Price Variables had a significant influence on Online Purchase Decisions
PEMBELIAN IMPULSIF PELANGGAN PADA E-COMMERCE : PERAN PENGALAMAN PELANGGAN DALAM PERSONALISASI IKLAN Isna Ayu Safitri Kusuma Dewi; Fibia Sentauri Cahyaningrum; Maria Arista; Vicky Indarto Setyono
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 3 No. 2 (2023): Agustus
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v3i2.1991

Abstract

One of the advantages of using social commerce, especially Instagram, is the appearance of paid advertisements that suit consumer preferences, which is called personalization. Previous studies on the effectiveness of personalized advertising still show mixed results, both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the effect of advertising personalization on advertising value which then influences impulse buying in social commerce and flow experience as moderation. This study used a survey method using 157 active Instagram users. The findings on the results of this study indicate that personalized advertising has a positive effect on advertising value and encourages impulse purchases. Then the flow experience was found to strengthen the value of advertising on impulse purchases. So the results of the study show that when users are fully engaged, happy, and excited when using social media, then receiving personalized advertisements that match their preferences will encourage impulse purchases.
Pengembangan Media Dakwah Digital Pimpinan Daerah Aisyiyah Lamongan Muhammad Sulton; Vicky Indarto Setyono; Agustinus Agustinus; Permana Sufianto; Alifatus Sadiyah
Journal Of Human And Education (JAHE) Vol. 3 No. 1 (2023): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i1.769

Abstract

Pimpinan Daerah Aisyiyah Lamongan sudah memiliki akun sosial media instagram namun belum memiliki branding yang kuat. Selain itu, pada masa sekarang pengguna sosial media Instagram telah meluas dan hampir seluruh individu menggunakannya. Hingga Januari 2023, tercatat jumlah pengguna media sosial di Indonesia mencapai 167 juta orang. Jumlah tersebut setara 78% dari jumlah total pengguna internet di Indonesia yang mencapai 212,9 juta. Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan bersama berkolaborasi mengadakan program pelatihan. Hal ini dilakukan agar PDA Lamongan mempunyai potensi dan juga branding-nya secara lebih luas melalui akun sosial media. Di sisi lain, penyebaran informasi juga akan lebih mudah dilakukan dengan menggunakan akun sosial media yang dimiliki oleh PDA Lamongan. Kegiatan dilakukan dengan memberikan materi dan melakukan praktik pengelolaan sosial media dalam organisasi yang mempunyai potensi sebagai dakwah islam di Kabupaten Lamongan. Peningkatan keterampilan ibu-ibu tersebut juga diharapkan dapat meningkatkan kinerja dari sosial media untuk dakwah. Kesimpulan dari pelatihan sosial media dapat memberikan responsif pada masyarakat untuk saling bermanfaat bagi sesama
THE FACTORS THAT INFLUENCE TIKTOK POPULARITY AS A DIGITAL MARKETING TECHNIQUE TO GROW CUSTOMER ENGAGEMENT Isna Ayu Safitri Kusuma Dewi; Fibia Sentauri Cahyaningrum; Yusuf Darmawan; Vicky Indarto Setyono
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The more widespread use of the internet among the public, a lot of research or surveys have been conducted to understand people's behavior regarding how they interact with the internet. One of the application that is currently widely used is TikTok. TikTok is a social media that is loved by young people as a means of expressing themselves through singing or dancing. The popularity of the TikTok application has grown rapidly since its release because it has very diverse features and can be reached by various age groups. This study aims to determine the effect of informativeness, unique, entertainment, co-creation on the popularity of TikTok using multiple linear regression analysis. The results of the analysis show that these four variables have a significant effect on the popularity of TikTok with a coefficient of determination of 86.2%.
Co-Authors Agustinus Agustinus Alifatus Sadiyah Fibia Sentauri Cahyaningrum Hadad Alwi Isna Ayu Safitri Kusuma Dewi Maria Arista Muhammad David Muhammad Sulton Permana Sufianto Yusuf Darmawan