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All Journal Jurnal Manajemen dan Organisasi Review (MANOR) Conference on Community Engagement Project (Concept)
Nadya Altiyane
Universitas Internasional Batam
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Overconfidence, Herding, Availability Bias, Risk Aversion dan Personal Information Terhadap Keputusan Investasi Wisnu Yuwono; Nadya Altiyane
MANOR: JURNAL MANAJEMEN DAN ORGANISASI REVIEW Vol. 5 No. 1 (2023): MANOR: JURNAL Manajemen dan Organisasi Review
Publisher : Program Studi Manajemen Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v5i1.456

Abstract

This study aims to analyze the effect of overconfidence, herding, availability bias, risk aversion, and personal information on stock investment decisions among students in the city of Batam. The objects in this study are students in the city of Batam who invest in stocks. The variables used in this study consisted of independent variables, namely overconfidence, herding, availability bias, risk aversion, and personal information. While the dependent variable is the investment decision. In this study, the authors took 198 respondents' data using a questionnaire to be analyzed using the SPSS version of 24.0 software application. The results of the data in this study indicate overconfidence, risk aversion and personal ?nformation have a significant positive effect on investment decisions, while herding and availability bias do not significantly affect investment decisions. This shows that students as investors already have sufficient knowledge when investing, they are very confident in investing, and are more careful in managing the risks that arise, and more careful in finding relevant information. Keywords : Investment Decision, Overconfidence, Herding, Availability bias, Risk aversion, and Personal Information
Perancangan dan Implementasi Program Promotion Mix pada Toko Servanda Batam Wisnu Yuwono; Nadya Altiyane
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian masyarakat ini bertujuan untuk merancang dan mengimplementasikan strategi promotion mix pada Toko Servanda Batam. Metodologi dalam kegiatan ini meliputi tahap persiapan, tahap pelaksanaan, dan tahap penilaian dan pelaporan dalam perancangan dan implementasi program bauran pemasaran. Hasil implementasi strategi yang telah dilakukan selama bulan Agustus 2020 sampai dengan Januari 2021 didapatkan hasil bahwa mitra mengalami kenaikan penjualan melebihi 10% dan mendapatkan pelanggan- pelanggan baru dari berbagai wilayah. Strategi promotion mix ini dapat digunakan dalam jangka panjang oleh mitra dengan menerapkan strategi tersebut secara konsisten dan berkelanjutan.
Co-Authors Wisnu Yuwono