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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Branding: Jurnal Manajemen & Bisnis
Fitri Nurlaela
Politeknik Praktisi Bandung
Economics, Econometrics & Finance

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PERKEMBANGAN PENELITIAN FRAUD DI KALANGAN MAHASISWA: Fraud, Prevention, Detection, Investigation Fitri Nurlaela
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 2 No 1 (2023): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v2i1.29

Abstract

Various efforts to minimize fraud have been made by various parties, both from practitioners and academics. Academics produce various kinds of research on fraud starting from the prevention, detection, and investigation stages. This research is a systematic review in the form of a literature review with a statistical descriptive method using 59 data from 2001-2022 research results conducted by Bachelor (S1), Master (S2), and Doctoral (S3) students of State Universities (PTN) throughout West Java. The results showed that fraud prevention research was more conducted by S1 students, and researchers related to non-behavior including internal control systems and anti-fraud strategies with research case studies in the State-Owned Enterprises (BUMN) sector and the government sector. Fraud detection research is mostly carried out by S1 students, researchers associate behavior including skepticism, and professionalism of internal audits with research case studies in the government sector. More fraud investigation research is conducted by S3, researchers relate behavior including competence, commitment, and role of internal audit with research case studies in the government sector.
THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY Andyan Pradipta Utama; John Christianto Simon; Fitri Nurlaela; Iskandar iskandar; Andi Asy'hary J. Arsyad
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31922

Abstract

This article examines the impact of the boycott movement against Israeli products on brand perception and customer loyalty among Muslim consumers, primarily through an extensive literature review. It investigates how the socio-political context of the boycott influences Muslim consumers' perceptions and attitudes towards these brands. The study synthesizes findings from various scholarly articles, reports, and case studies to understand the dynamics between political activism and consumer behavior. Key insights reveal a notable shift in brand image and loyalty, underscoring the critical role of political and ethical considerations in shaping consumer choices. This comprehensive analysis contributes to the broader discourse on consumer behavior in politically sensitive environments and offers strategic insights for businesses in managing brand reputation amidst socio-political challenges.
Co-Authors Andi Asy'hary J. Arsyad Andyan Pradipta Utama Iskandar iskandar John Christianto Simon