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PENGARUH DIVERSIFIKASI GENDER GENERASI Z TERHADAP PERILAKU KEPUTUSAN INVESTASI M.Riduan Abdillah; Astia Putriana; Gati Anjaswari
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.415

Abstract

This research aims to find empirical evidence of the effect of gender diversification on investment decision behavior. This research method is quantitative. The research population was D3 students of the accounting study program class of 2020 at the Tanah Laut State Polytechnic as a State University (PTN) and undergraduate students of the accounting study program class of 2019 and 2020 at the Banjarmasin National STIE as a Private University (PTS). The research sampling technique used purposive sampling method. The exogenous variable is gender diversification as measured using a dummy while the endogenous variable is investment decision behavior as measured through a questionnaire. The results of this research found empirically that gender diversification has a significant effect on Investment Decision Behavior as indicated by the magnitude of p <0.001 with the R Square value still relatively low, namely only 7%, meaning that the influence of other factors is still a lot to influence investment decision behavior apart from diversification gender. Keywords : Z Generation, Gender Diversification, Behavior, Investment Decision
Mental Accounting dan Perilaku Keputusan Investasi: Analisis Perbedaan Berbasis Sosial Kultural Putriana, Astia; M. Riduan Abdillah; Gati Anjaswari
Shafin: Sharia Finance and Accounting Journal Vol. 3 No. 2 (2023)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/sfj.v3i2.10357

Abstract

The purpose of this study was to analyze the effect of mental accounting on investment decision behavior and to analyze whether are differences in investment decision behavior in socio-cultural as measured by gender and domicile. The population in this study were college students of accounting program class at Politeknik Negeri Tanah Laut. Politeknik Negeri Banjarmasin and Universitas Islam Negeri Antasari Banjarmasin. The samples in this study are 171 college students, using the purposive sampling technique. Data collected by online and offline questionnaires. The gathered data were analyzed using regression analysis and independent sample t-test. The results of this study indicate that mental accounting has a significant effect on investment decision behavior. Meanwhile, there is no difference between men and women in terms of investment decision behavior. Also, there is no difference between urban and rural respondents in terms of investment decision behavior. This research provides insight to pay attention in case of mental accounting for young investors.