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All Journal Abdibaraya: Jurnal Pengabdian Masyarakat
Rosita Sofyaningrum
Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
Social Sciences

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“Jurnalistik Itu Asik” pada Pelajar Ipnu-Ippnu Ranting Desa Trikarso dan Karangtaruna Desa Trikarso Taufik Hidayat; Muchlas Abror; Hellaisna Nur’aini Garwan; Rosita Sofyaningrum; Moch. Abdul Ghonny N. R.; Kukuh Trisnadi; Much. Ridho
Abdibaraya: Jurnal Pengabdian Masyarakat Vol 1 No 02 (2022): Abdibaraya: Jurnal Pengabdian Masyarakat
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.686 KB) | DOI: 10.53863/abdibaraya.v1i02.505

Abstract

The lack of knowledge about journalistic writing, the lack of publication of news in the village, the lack of awareness from the community about writing a news story are the reasons for implementing the thematic service for the Kebumen UMNU KKN with the theme "Journalism is Fun". This training is a form of implementation of the Tri Dharma of Higher Education, namely Community Service and also provides learning experiences about journalistic writing to the community, especially IPNU-IPPNU students of Trikarso Branch and Trikarso Village Karangtaruna. Community service activities in the form of journalistic training include the delivery of material on Introductory Journalism Materials, News Writing Techniques, and Article Writing Techniques. The presentation of the training was carried out using lecture, question and answer methods, demonstrations. The participants also carried out practice in the form of news hunting and continued with compiling and writing news. The parties involved as speakers in this activity were Fathurohman Wahid as the editor of Kebumen Talk, Mugiono as the Head of Head of Kebumen Talk and Aby, a Tidar University student. Keywords: Community Service, Journalism, Trikarso
Digital Marketing sebagai Optimalisasi Pemasaran UMKM Produk Unggulan Masyarakat Rasyid Zuhdi; Prissilia Prahesta Waningyunq; Rosita Sofyaningrum; Eko Prasetyo; Muchlas Abror; Muh Akbar Kurniawan; Ririn Nurul Azizah
Abdibaraya: Jurnal Pengabdian Masyarakat Vol 3 No 01 (2024): Abdibaraya: Jurnal Pengabdian Masyarakat (In Progress)
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/abdibaraya.v3i01.1063

Abstract

Digital marketing refers to promotional activities and market research conducted through online digital platforms, utilizing various tools such as social media. In today's interconnected world, the internet not only connects people to devices but also facilitates connections between individuals around the world. Small and medium enterprises (UMKM), in particular, are expected to drive economic growth in communities that have superior products in their region. By adopting Digital marketing strategies, UMKM can open up opportunities to grow and become major economic players. UMKM practitioners combine digital promotion and distribution channels to maximize profits. This approach is in line with the concept of utilizing technology to enhance marketing efforts, which ultimately benefits UMKM and allows them to thrive in the digital era.. Today, almost all small and medium-sized enterprises (UMKM), as well as restaurants and fast food businesses, rely heavily on Digital marketing for their promotion and distribution efforts. Interestingly, some businesses that initially relied on offline strategies have gradually regressed. Among the UMKM sector, the food industry is very popular and has become a means for the main income of the home industry in Kalibening Village, Kebumen Regency by utilizing the local superior product yam into various kinds of preparations. UMKM businesses continue to strive to survive by implementing various strategies, including increased promotion and offering ease of purchase. These efforts demonstrate optimization in the resilience of UMKM businesses.
Co-Authors Eko Prasetyo Hellaisna Nur’aini Garwan Kukuh Trisnadi Moch. Abdul Ghonny N. R. Much. Ridho Muchlas Abror Muh Akbar Kurniawan Prissilia Prahesta Waningyunq Rasyid Zuhdi Ririn Nurul Azizah Taufik Hidayat