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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Effed Darta Hadi
Management Study Program, Faculty of Economics and Business, Bengkulu University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

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Journal : Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat

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Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic Febzi Fiona; Willy Abdillah; Sri Adji Prabawa; Effed Darta Hadi
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3221

Abstract

The lack of efficiency and effectiveness of farmers in producing and selling agricultural products due to the impact of Covid-19, by using information technology these problems can be reduced. One product of the rapid development of information technology is E-commerce. In this modern world, e-commerce (Electronic Commerce) has had a major influence on the growth of the social and economic order of society. The aim of this program is that the people of Kampung Padang Serai Bengkulu can find what they need and need in managing their agricultural land by using information and communication technology that they understand from program socialization.
Co-Authors Febzi Fiona Sri Adji Prabawa Willy Abdillah