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All Journal Sosio e-kons JABE (Journal of Applied Business and Economic) Jurnal Multidisiplin Borobudur
Wahyu Murti
Universitas Borobudur
Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Multidisiplin Borobudur

 1 
ANALISIS KEUNTUNGAN PEMECAHAN SAHAM BAGI EMITEN DAN INVESTOR PADA PERUSAHAAN GO PUBLIC TERDAFTAR DI BEI PERIODE 2010 – 2013 Herry Wira Wibawa; Hendry Ali; Wahyu Murti; Dwi Rahayu
Jurnal Multidisiplin Borobudur Vol. 1 No. 1 (2023)
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i1.1207

Abstract

This study aims to analyze the benefits of stock splits for issuers and investors in publicly listed companies on the Indonesia Stock Exchange (BEI) from 2010 to 2013. This research is an event study to examine the influence of stock splits on changes in stock value, proxied by profitability levels, buying and selling prices, and stock trading. The results of testing the three hypotheses show that there is no significant difference in profitability levels before and after the stock split, as the average profitability levels after the stock split decreased but not significantly statistically. The second hypothesis reveals a significant difference in buying and selling prices before and after the stock split. The data analysis shows that the average buying and selling prices increased significantly after the stock split. The testing of the third hypothesis shows a significant difference in stock trading before and after the stock split. This finding proves that stock splits significantly affect the liquidity (stock trading) of shares in companies listed on the BEI from 2010 to 2013.
DETERMINAN KEPUASAN KONSUMEN SERTA IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN PADA MAKANAN FRANCHISE DI DKI JAKARTA Elli Sulistyaningsih; Wahyu Murti; Arni Kurniati; Chrisindi
Jurnal Multidisiplin Borobudur Vol. 1 No. 1 (2023)
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i1.1211

Abstract

This study aims to examine the effect of service quality and product quality on customer satisfaction and the implications for customer loyalty from franchise restaurant. The research was conducted using a quantitative approach and the sampling technique used was cluster sampling with a total of 111 respondents. Data was obtained through a questionnaire distributed to visitors to the franchise restaurant. The results showed that service quality and product quality have a significant influence on customer satisfaction and customer loyalty. Service quality has a greater influence on customer satisfaction than product quality. In addition, consumer satisfaction also has a significant influence on consumer loyalty. The implication of this research is the importance of restaurant managers in improving the quality of service and products served to achieve customer satisfaction and build strong customer loyalty. In the restaurant business, customer satisfaction is very important because satisfied customers will come back and recommend the restaurant to others. Therefore, restaurants must ensure that the quality of service and products served can meet consumer expectations.
Co-Authors Arni Kurniati Chrisindi Dwi Rahayu Elli Sulistyaningsih Haryono, Sugeng Hendry Ali Herry Wira Wibawa sugeng haryono yolanda yolanda Yolanda Yolanda