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All Journal Jurnal Kajian Komunikasi ProTVF: Jurnal Kajian Televisi dan FIlm LINIMASA: JURNAL ILMU KOMUNIKASI Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Community Service Seminar and Community Engagement (COSECANT)
Ruth Mei Ulina Malau
Universitas Telkom
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

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PENGARUH SOCIAL MEDIA MARKETING CONTENT INSTAGRAM @KEDAIKOPIKULO TERHADAP SIKAP KONSUMEN Praditha Ramadhanty; Ruth Mei Ulina Malau
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2526

Abstract

ABSTRACT Internet helps the public to access information anytime and anywhere. Likewise, with the trend in marketing, the presence of the internet makes digital media such as social media used as new media in marketing. Through social media, business people attract consumers’ attention, especially on the content provided. Marketing content on social media is one of the things that can make consumers more aware of the presence of a brand of goods or services. Because the content displayed through social media is a strong attraction for consumers and creates emotion for the audience. These emotions, that ultimately create a relationship between consumers and brands and generate the potential to make purchases that lead to consumer attitudes consisting of affective (emotion), cognitive (perception) and behavioural (action). This study aims to see how consumer attitudes can be affected by the content that is served through Instagram social media marketing content with the object is @kedaikopikulo. Data collection techniques in this study were the distribution of questionnaires to 100 respondents @kedaikopikulo and the method used was quantitative research methods. Based on the results of the study, there was an influence of 64.4% of social media content marketing Instagram on consumer behaviour with a correlation of 1,070 between the two variables which showed that there was a strong relationship between the two variables.
Co-Authors Abellisa Ramanov Tanto Agistian Fathurizki Berlian Primadani Satria Putri Diah Agung Esfandari Lucy Pujasari Supratman Maylanny Christin Nofha Rina Praditha Ramadhanty Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera