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All Journal Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Najiyyatul Murtadlo
Universitas Islam Bandung
Humanities Education Other

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PENGARUH GAYA BAHASA PADA IKLAN PROMOSI “SHOPEE COD” Anisa Anisa; Najiyyatul Murtadlo
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan Vol. 1 No. 3 (2022): September : Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1257.052 KB) | DOI: 10.58192/sidu.v1i3.127

Abstract

This research is motivated by the existence of one marketplace application. This study discusses the style of language in featured advertisements in the application. Advertising language style has the ability to convince readers by playing words or phrases so that readers are influenced to use the product. The purpose of this study is to analyze and describe the style of advertising language in the shopee application. The method used is descriptive qualitative method. The data in this study is the style of advertising language and the source of the data in the study is advertisements for shopee features that appear on youtube and television. The data collection technique in this study is the method of listening. Based on the results of the discussion on the analysis of the use of advertising language style on YouTube, it can be concluded that the Shopee application uses persuasive language style in the advertisements that are displayed, namely the use of repetition figurehead.
Co-Authors Anisa Anisa