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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Selvi Aulia Putri
STIE “KBP” PADANG
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Optimal: Jurnal Ekonomi dan Manajemen

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Dampak Media Sosial Dan Gaya Hidup Terhadap Keputusan Berkunjung Halal Tourism Kota Padang Selvi Aulia Putri; Sophan Sophian
Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1415

Abstract

This study aims to determine the impact of social media and lifestyle on the decision to visit halal tourism in the city of Padang, this research is a quantitative study, the sampling method uses accidental sampling with a total of 108 respondents. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that social media has a positive and significant impact on visiting decisions with a t-count value greater than t-table (4.429> 1.659), and lifestyle has a positive and significant impact on employee performance with a t-count value greater than t -table (4.249>1.659).
Co-Authors Sophan Sophian