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All Journal JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi MESSAGE: JURNAL KOMUNIKASI
Susanna Hutapea
Universitas Darma Agung
Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN DALAM MENARIK MINAT PEMASANG IKLAN RADIO KISS FM MEDAN PADA MASA PANDEMI COVID 19 Susanna Hutapea; Besti Rohana Simbolon
JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 6 No 2 (2021): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung

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Abstract

This study aims at finding out how the marketing communication strategy used by Kiss FM Radio Medan is to increase the number of advertisers during the Covid-19 pandemic and what factors are inhibiting or supporting the advertising marketing strategy implemented by Radio Kiss FM Medan during the pandemic Covid-19 Descriptive method with a qualitative approach is applied in this research. Several informants or resource persons, who know technical and detailed information about the research problem raised by the researcher were interviewed. From this study, it was concluded that Radio Kiss FM had experienced several obstacles in terms of advertising, especially during the current pandemic, such as a decrease in the number of advertisers and a decrease in activity in the form of events. However, with the strategy and making innovations and various offers, Kiss FM Medan remains confident and survives during the current pandemic.
KAITAN ANTARA PEMBANGUNAN DAN KOMUNIKASI KRISIS DALAM ERA NEW NORMAL Susanna Hutapea; Irene Silviani
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

This study aims at finding the relationship between the development and communication of the crisis in the new normal era. This research was conducted by taking information from various sources and then a summary of these sources is put together as reading material.There are many diverse responses from netizens regarding the implementation of new normal in Indonesia today. Based on World Health Organization (WHO) guidelines, everyone inevitably has to adapt to new habits so that during the Covid-19 pandemic. New normal refers to new habits that are felt uncomfortable, but must be made comfortable for the sake of survival. Like studying online at home, working from home, and refraining from leaving the house as long as the Covid-19 outbreak has not subsided. But the definition of new normal in question does not seem to be fully understood by the people of Indonesia. The majority of people understand that new normal is a suggestion to return to activities as usual, the same as before the Covid-19 pandemic occurred. In the Covid-19 crisis, the government needs to conduct effective crisis communication by conveying transparent information related to the handling of Covid-19. Failures in communication can worsen the situation and make it difficult for governments to deal with crises. Not infrequently new problems will emerge, namely the communication crisis. So, ethics in crisis communication is an important part that should not be ignored.
Co-Authors Besti Rohana Simbolon Silviani, Irene