Andi Windah
Fakultas Ekonomi dan Bisnis, Universitas Lampung, Bandar Lampung

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Penerapan Manajemen Keuangan dan Digital Marketing pada Pelaku Usaha Rengginang di Desa Kunjir Fitra Dharma; Yenni Agustina; Andi Windah
Jurnal Nusantara Mengabdi Vol. 1 No. 1 (2021): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (869.699 KB) | DOI: 10.35912/jnm.v1i1.620

Abstract

Purpose: The PkM team took the initiative to carry out service activities for the Rengginang business group to improve the skills and insights of partners in preparing financial reports and e-marketing for Minan Rengginang business actors. Method: This service activity involves the Rengginang Minan business group as a partner of this service activity. The methods used in this activity include cognitive, persuasive, and effective ways. Result: The outcome of this activity is an increase in the participants' abilities and knowledge. Conclusion: This activity positively affects the participant group's skills, knowledge, and income.