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All Journal Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Rizna Ayu Wijayanti
Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro
Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH BAURAN PEMASARAN JASA TERHADAP NILAI JASA WISATA ALAM DI KABUPATEN BOJONEGORO Susilowati Rahayu; Ekky Widyasari; Ahmad Nafis; Siti Tri Arniati; Rizna Ayu Wijayanti
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 9 No 2 (2016): Volume 9, Nomor 2, Desember 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.106 KB) | DOI: 10.58431/jumpa.v9i2.16

Abstract

This study aims to examines the effect of implementation of service marketing mix on the process of tourist decision making to make a tour in Bojonegoro residence. There are Negeri Atas Angin, Air Terjun Krondonan, Telaga grogolan, and Kedung Maor that booming torism destination. This study mainly used the service marketing approach. The sampling method used was purposive sampling technique. The analyze shows that mixed marketing performance gave a significant influence to the tourism service value. A deeper analysis revealed that among the aspects, mixed marketing performance which was consisted of product, price, place, promotion, people, physical evidence, and process needs to improve by the operator of natural tourism.
Co-Authors Ahmad Nafis Ekky Widyasari Siti Tri Arniati Susilowati Rahayu