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All Journal Jurnal Mahasiswa Entrepreneur
Fiqrotul laili
Universitas Abdurachman Saleh Situbondo
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Journal : Jurnal Mahasiswa Entrepreneur

 1 
PENGARUH LOKASI DALAM MENENTUKAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA RUMAH MAKAN AYAM PEDAS HJ RUPINI DI JEMBER Fiqrotul laili; Ediyanto Ediyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.679 KB) | DOI: 10.36841/jme.v1i5.2145

Abstract

The purpose of the study was to determine the effect of location in determining repeat purchases through consumer satisfaction as an intervening variable at Hj Rupini's Spicy Chicken Restaurant in Jember. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% as many as 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that the results of the study are the location has a positive and significant effect on consumer satisfaction, location has a positive and significant effect on repurchase, consumer satisfaction has a positive and significant effect on repurchase, location has a positive and significant effect on Repurchase through customer satisfaction
Co-Authors Ediyanto Ediyanto Riska Ayu Pramesthi