Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis Indonesia
Novia Nurma Yuliana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK INDIHOME (STUDI KASUS PELANGGAN INDIHOME DI TELKOM AKSES MADIUN) Novia Nurma Yuliana; Ramadhani Hamzah
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36310/jebi.v17i2.370

Abstract

The purpose of this study to determine the influence of customer value and brand image on brand trust through IndiHome brand loyalty case study Telkom Access Madiun customers. This research method uses qualitative methods which are analyzed through the Structural Equation Modeling test which is processed with the SmartPLS version 3 program and data collection techniques using a questionnaire and literature studies. The data in this study were taken from questionnaires distributed to Telkom Access Madiun consumers with a total sample of 75 respondents. The results of the direct influence research show that customer value has an effect on brand loyalty, brand trust has an effect on brand loyalty, customer value has had an effect on brand trust, brand image has had an effect on brand trust because of the P Value (< 0.05), while brand image has no effect on brand loyalty because of the P Value (> 0.05). The results of this study show that customer value indirectly influences brand loyalty through brand trust, brand image influences brand loyalty through brand trust because of the P value (< 0.05).
Co-Authors Ramadhani Hamzah