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All Journal MANAGER: Journal of Management and Administration Science
Sarah Bhiba
Politeknik LP3I Jakarta
Humanities Economics, Econometrics & Finance

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MARKETING STRATEGY: INCREASE SALES ON INDEPENDENT BUSINESS THROUGH DIGITAL MARKETING Darmawan; Sarah Bhiba
MANAGER: Journal of Management and Administration Science Vol. 1 No. 1 (2022): MANAGER: Journal of Management and Administration Science, August 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.014 KB) | DOI: 10.58738/manager.v1i1.23

Abstract

In an effort to increase sales of good consumables such as perfume, it requires a strategy that is carried out by increasing advertising and promotion through digital marketing such as on social media Instagram which plays an important role in attracting the attention of consumers who currently buy more online. Strategies developed in increasing sales such as segmenting, targeting, positioning which in this important case is to maintain good relationships betweencustomers and sellers, in addition to the physical efficiency factor as a form of consequence that must be followed during the sales increase process takes place. SWOT analysis is needed to be able to see the business environment where the marketing mix plays an important role in overcoming the obstacles that occur. As a strategy in increasing sales of Consumables Good Premium Bekasi by segmenting, targeting, positioning, it can overcome obstacles where the advertisements displayed are less attractive to customers so that the choice of advertising and promotion designs must be made more as an option to communicate well with customers.
Co-Authors Darmawan