Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Science of Management and Students Research Journal (SMS)
Angellia Kharisman
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Science of Management and Students Research Journal (SMS)

 1 
Pengaruh Promosi dan Lokasi terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy di Dealer Surya Mandala Jambi Angellia Kharisman
Science of Management and Students Research Journal (SMS) Vol 2, No 4 (2020): Desember
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.27 KB) | DOI: 10.33087/sms.v2i4.95

Abstract

The purpose of this research is to find out the influence of location and promotion in consumer decisions in buying Honda Scoopy. The method used is quantitative by using primary and secondary, the method of data collection is taken from library research and field research with a population that includes all consumers who buy Honda Scoopy at Surya Mandala Jambi Dealer and used 100 research samples. The analysis method in this study is descriptive with the analysis tools used multiple linear equations, classic assumption tests and hypothesis tests. From the results of Multiple Linear Regression Y = 0.682 + 0.118X1 + 0.421X2 there is a positive influence between the relationship of promotion variables, location and purchasing decisions.
Co-Authors