Science of Management and Students Research Journal (SMS)
Vol 2, No 4 (2020): Desember

Pengaruh Promosi dan Lokasi terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy di Dealer Surya Mandala Jambi

Angellia Kharisman (Unknown)

Article Info

Publish Date
08 Jun 2022

Abstract

The purpose of this research is to find out the influence of location and promotion in consumer decisions in buying Honda Scoopy. The method used is quantitative by using primary and secondary, the method of data collection is taken from library research and field research with a population that includes all consumers who buy Honda Scoopy at Surya Mandala Jambi Dealer and used 100 research samples. The analysis method in this study is descriptive with the analysis tools used multiple linear equations, classic assumption tests and hypothesis tests. From the results of Multiple Linear Regression Y = 0.682 + 0.118X1 + 0.421X2 there is a positive influence between the relationship of promotion variables, location and purchasing decisions.

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Journal Info
Science of Management and Students Research Journal (SMS)
Website

Abbrev

SMS

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance

Description

Science of Management and Students Research Journal (SMS) is an open access peer-reviewed journal that aims to share and discuss issues and research results. This journal is published by Faculty of Economics, Batanghari University. This journal publishes scientific articles on research results and ...