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All Journal Tabayyun
Syakirah Annisa Fayyasa Rasyidin
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Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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In Use Of Marketing Strategies Through Facebook ( Studi Deskriptif Pada Akun Facebook Dian Anggraini ) Syakirah Annisa Fayyasa Rasyidin
Tabayyun: Journal of Journalism Vol 3 No 2 (2022): Tabayyun : Journal of Journalism
Publisher : Program Studi Jurnalistik, Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.976 KB) | DOI: 10.30009/tabayyun.v3i2.14493

Abstract

In the business world, of course, it is very important to be able to do good marketing techniques, in order to attract buyers to buy the products offered. We need to know that in doing marketing, there are many strategies that can be done, for example, starting from content marketing, social media marketing, event marketing and many more. In addition to marketing strategies, in selling, what is no less important is the ability to communicate. If the seller is able to communicate well, then he can promote and explain the product details attractively so that the buyer is easy to be interested in the seller's offer. In this article, we will explain a marketing strategy by utilizing social media, namely Facebook. In this study, the results obtained by looking for information and reviewing accurate data from various sources to then be rewritten into a journal based on the results of thoughts from information surveys that have been carried out. The results of this study show that, in a marketing, good communication skills are needed. Remembering that each product sold must be described in detail with an interesting bearing so that people who see it will be interested in buying. And last but not least, to be able to do research and analysis before jumping into promoting products to the market.
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