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All Journal Pena Dimas: Jurnal Pengabdian Masyarakat
Ratna Hardaningtyas
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Religion Economics, Econometrics & Finance Education Public Health Social Sciences

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INOVASI DESAIN KEMASAN PRODUK & REPACKAGING PADA UMKM RENGGINANG “BU TAMSUNI” Ratna Hardaningtyas; Helmi Artikasari
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.162 KB) | DOI: 10.33474/penadimas.v1i1.18481

Abstract

This service aims to determine the effect of product packaging on purchasing decisions in Bu Tamsuni's rengginang business. The method used in community service is through socialization, training and mentoring. After the program is implemented, the product packaging is thicker so that the product is not easily damaged and new designs are more attractive to buyers. With the implementation of the community service program, it can help Mrs. Tamsuni to increase the sales of her products.
INOVASI DESAIN KEMASAN PRODUK & REPACKAGING PADA UMKM RENGGINANG “BU TAMSUNI” Ratna Hardaningtyas; Helmi Artikasari
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v1i1.18481

Abstract

This service aims to determine the effect of product packaging on purchasing decisions in Bu Tamsuni's rengginang business. The method used in community service is through socialization, training and mentoring. After the program is implemented, the product packaging is thicker so that the product is not easily damaged and new designs are more attractive to buyers. With the implementation of the community service program, it can help Mrs. Tamsuni to increase the sales of her products.
Co-Authors Helmi Artikasari