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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Budi Prabowo
UPN "Veteran" Jawa Timur
Humanities Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Pengaruh Price Discount, Store Atmosphere, dan Display Product terhadap Impulse Buying pada Matahari Department Store Siskawati .; Budi Prabowo
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1233.7 KB) | DOI: 10.47467/alkharaj.v5i6.3646

Abstract

This study aimed to determine the effect of Price Discount, Store Atmosphere, and Product Display on Impulse Buying at Matahari Department Store. This research uses quantitative methods. The population in this study were consumers of Matahari Department Store Royal Plaza Surabaya with a sampling technique that is purposive sampling. The number of samples used in this study was 100 respondents with a questionnaire data collection technique. The data analysis technique used to answer the proposed hypothesis is multiple linear regression using SPSS 25 For Windows. The results of this study indicate that: (1) Price Discount, Store Atmosphere, and Product Display simultaneously influence Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (2) Price Discounts partially affect Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (3) Store Atmosphere partially influences Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (4) Product display partially does not affect consumer impulse buying at Matahari Department Store Royal Plaza Surabaya. Keywords: Price Discounts; Store Atmosphere; Product Display; Impulse Buying
Cassava Processing and Digital Marketing Training in Kepanjenlor Village, Blitar City Nabila Adelia; Budi Prabowo
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i3.790

Abstract

The rapid development of changing has resulted in increasing the growth and use of the internet on a global scale. Digital marketing is a marketing medium that currently in great demand by the public to support various activities. Several MSMEs in Kepanjenlor Subdistrict, Blitar City are still not utilizing digital marketing due to the lack of literacy, online marketing training, and conventional sales. The aim of this activity is to help overcome this problem by increasing wider marketing of MSME businesses in Kepanjenlor Subdistrict, Blitar City, especially in RT 01 RW 05. As a result of this activity, participants can obtain information and develop business opportunities.
Application of Branding Through Product Photography To Develop Digital-Based MSMEs In Medokan Semampir, Surabaya Dewi Candra Wulan; Budi Prabowo
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i3.782

Abstract

Many MSMEs do not understand the importance of branding, especially those involving social media. MSME actors should start taking advantage of ongoing technological developments for product branding. Lack of understanding about the importance of digital branding is also compounded by the lack of ability to produce quality, eye-catching product photos for digital branding purposes. In digital branding, product photos are very important to show brand identification and be able to attract consumers. Therefore, this community service activity was carried out with the intention of helping Medokan Semampir UMKM actors carry out digital branding activities through product photography. Community service is carried out through counseling, training, and assistance in making product photos. The results of the product photos are used for digital branding on social media. It seems that product photography is still not easily accepted because there are several MSME actors who are not familiar with the technology of the world of photography. In terms of taking product photos, MSME actors still need the help of the millennial generation to determine the proportionality of a photo. However, each MSME itself has been able to assess the use of the background and properties that are suitable for their products.
Digital Marketing Strategy Applied to Expand MSME Market Reach in Rungkut Menjaga Village Nabila Arinda Putri; Budi Prabowo
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i3.777

Abstract

The development of science and technology (IPTEK) has made all aspects of human life turn to digitalization, including in the field of marketing. Digital marketing is a marketing technique that is carried out by utilizing electronic media or the internet, which can connect one person to another without time and distance limits. In this era, digital marketing is very important for MSME actors in expanding their market reach. Several MSME actors in Rungkut Menanggal Village have not used digital marketing due to a lack of knowledge and understanding of digital marketing. The purpose of this activity is to help solve the problems faced by MSMEs in the field of marketing and find and develop digital marketing strategies to expand the market reach of MSMEs. With this community service, MSMEs in Rungkut Menanggal Village can expand market reach through the dissemination of digital marketing strategies so that they are expected to increase sales of their products.
Co-Authors Dewi Candra Wulan Nabila Adelia Nabila Arinda Putri Siskawati .