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All Journal Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi BULLET : Jurnal Multidisiplin Ilmu Jurnal Kajian Ekonomi dan Manajemen Indonesia J-CEKI Human Capital Development
Hariadi Hadisuwarno
Universitas ASA Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Pengaruh Kualitas Produk, Persepsi Harga dan Suasana Terhadap Kepuasan Pelanggan di Ambiente Ristorante Linda Nurmalita; Hariadi Hadisuwarno
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 4 (2023): BULLET : Jurnal Multidisiplin Ilmu (INPRESS)
Publisher : CV. Multi Kreasi Media

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Abstract

In every culinary business or culinary business, customer satification is very importany to running a bussines also effect profitability, especially Ambiente Ristorante. This study aims to analyze the effect of produt quality (X1), price perception (X2), atmosphere (X3) as independent variables of customer satisfaction (Y) at Ambiente Ristorante. This study uses a quantitative design with survey methods and purposive sampling. Participants consisted of (n-100) individuals who had visited Ambiente Ristorante. The data collected from the respondents in the distributed survey were subjected to multiple regression analysis fot the purpose of analysis. Primary data obtained directly from the respondents. Based on the result of the study, Product Quality (X1), Perceived Price (X2), also Atmosphere (X3) have a sifnificant impact of Customer Satisfaction (Y) partially or simultaneously at Ambiente Ristorante. In summary, it can be concluded that Product Quality (X1), Perceived Price (X2), Atmosphere (X3) play a very important role in customer satisfaction to continue visiting Ambiente Ristorante.
PENGARUH STORE ATMOSPHERE, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI KOPI NAKO KALISARI Diah Fitriasih Dewi; Hariadi Hadisuwarno
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana keputusan pembelian di Kopi Nako Kalisari dipengaruhi oleh store atmosphere, persepsi harga dan promosi. Penelitian kuantitatif digunakan dengan metode acak teknik yang disebut accidental sampling, yaitu memilih sampel berdasarkan siapa yang ada atau datang dan melibatkan sebanyak 125 responden. Skala likert yaitu skala pengukuran yang digunakan untuk penelitian ini. Pada penelitian ini prosedur analisa data yang digunakan adalah regresi linier barganda. Temuan penelitian diperoleh bahwa secara parsial maupun silmutan store atmosphere, persepsi harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian di Kopi Nako Kalisari. Dari hasil koefisien determinasi sebesar 64,16%, dapat disimpulkan bahwa faktor-faktor yang meliputi store atmosphere, persepsi harga, dan promosi berpengaruh terhadap keputusan pembelian sedangkan sisanya sebesar 35,84% dipengaruhi oleh variabel lain seperti lokasi, kualitas produk, citra merk dan sebagainya.
Pengaruh Citra Merek, Promosi dan Persepsi Harga terhadap Keputusan Pembelian Scarrlett Whitening Annisah Wulansari; Hariadi Hadisuwarno
Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI) Vol. 1 No. 1 (2023): Jurnal Kajian Ekonomi dan Manajemen Indonesia
Publisher : Yayasan Pendidikan Islam Amal Shaleh Kombongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61079/jkemi.v1i1.6

Abstract

In the skincare sector, the consumer's decision to purchase plays a crucial role in a company's existence, particularly for Scarlett Whitening, as it directly affects profitability. The objective of this study is to examine the effects of brand image (X1), promotion (X2), and price perception (X3) as predictor variables on the purchase decisions (Y) made at Scarlett Whitening. This research adopts a quantitative research design based on surveys and employs an accidental sampling method, with a sample size of 100 individuals who have previously made purchases at Scarlett Whitening. Multiple regression analysis is employed to analyze the data acquired from the participants, and the primary data is directly gathered from the respondents. Research findings show that, independent variables affect purchase decision simultaneously at Scarlett Whitening. However, partially brand image, promotion and price perception affect significantly purchase decision at Scarlett Whitening.  
Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi terhadap Kepuasan Pelanggan di Mr. Keen Laundry Reza Nisfu Kharista; Hariadi Hadisuwarno
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.1775

Abstract

The purpose of this research is to find out how customer satisfaction is at Mr. Keen Laundry is influenced by service quality, price perception, and promotional activities. This study uses a quantitative survey-based research approach with a target sample of 100 respondents. The study makes use of information collected directly from respondents, such as surveys on customer happiness, price perceptions, and service quality. Based on the results of the study, it shows that service quality, price perceptions, and promotions have a significant effect on customer satisfaction either partially or simultaneously. From the results of the determination coefficient of 53.1%, it can be concluded that factors including service quality, price perceptions, and promotional activities have an effect on customer satisfaction, while the remaining 46.9% is influenced by other variables such as product quality, brand perception, etc. The conclusion is service quality, perceived price and promotion are important aspects of customer satisfaction at Mr. Keen Laundry.
Pengaruh Citra Merek, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Scarrlet Annisah Shinta; Hariadi Hadisuwarno
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1853

Abstract

In the skincare sector, the consumer's decision to purchase plays a crucial role in a company's existence, particularly for Scarlett Whitening, as it directly affects profitability. The objective of this study is to examine the effects of brand image (X1), promotion (X2), and price perception (X3) as predictor variables on the purchase decisions (Y) made at Scarlett Whitening. This research adopts a quantitative research design based on surveys and employs an accidental sampling method, with a sample size of 100 individuals who have previously made purchases at Scarlett Whitening. Multiple regression analysis is employed to analyze the data acquired from the participants, and the primary data is directly gathered from the respondents. Research findings show that, independent variables affect purchase decision simultaneously at Scarlett Whitening. However, partially brand image, promotion, and price perception affect significantly purchase decision at Scarlett Whitening.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan di Restoran I’am Geprek Bensu Harapan Indah Iqbal Hernando; Hariadi Hadisuwarno
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.1865

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan, dan lokasi terhadap kepuasan pelanggan di Restoran I'am Geprek Bensu. Sampel penelitian ini terdiri dari 100 responden yang merupakan pelanggan aktif restoran tersebut. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk, kualitas pelayanan, dan lokasi secara signifikan mempengaruhi kepuasan pelanggan di Restoran I'am Geprek Bensu Harapan Indah. Kualitas produk yang tinggi, termasuk rasa yang enak, presentasi yang menarik, dan bahan baku yang segar, memiliki pengaruh positif yang signifikan terhadap kepuasan pelanggan. Selain itu, kualitas pelayanan yang baik, seperti keramahan staf, responsifitas, dan efisiensi pelayanan, juga berkontribusi positif terhadap kepuasan pelanggan. Temuan ini menunjukkan bahwa pelanggan cenderung merasa lebih puas jika mereka menerima produk berkualitas tinggi dan pelayanan yang baik. Selanjutnya, lokasi restoran juga memiliki pengaruh yang signifikan terhadap kepuasan pelanggan. Lokasi yang strategis, mudah diakses, dan memiliki fasilitas parkir yang memadai memberikan kenyamanan dan kemudahan bagi pelanggan untuk mengunjungi restoran. Temuan ini menunjukkan bahwa pemilihan lokasi yang tepat dapat meningkatkan kepuasan pelanggan dan memperkuat citra positif restoran. Penelitian ini memberikan kontribusi penting bagi pemahaman tentang faktor-faktor yang mempengaruhi kepuasan pelanggan di industri restoran.
Pengaruh Promosi, Suasana dan Kualitas Produk Terhadap Keputusan Pembelian Pada Bakerman One Satrio Kuningan Irgi Ahmad Fauzy; Hariadi Hadisuwarno
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4082

Abstract

The purpose of this study was to find out and analyze the influence of promotion, atmosphere, and product quality on purchasing decisions at Bakerman One Satrio Kuningan. The data used is primary data collected through questionnaires and processed using SPSS 26 so that the population of all consumers who visit Bakerman One Satrio Kuningan is obtained. The sample amounted to 160 respondents who were selected using the accidental sampling technique. Multiple linear regression analysis was carried out in this study. Classical assumption tests such as normality tests, heteroscedasticity tests, and multicollinearity tests are used to calculate data. The hypothesis test was carried out using the F test and the T test. The results of this study showed that individually promotion, product quality, and service quality had a significant influence on purchase decisions. At the same time, promotion, product quality, and service quality also have an influence on purchasing decisions.
PENGARUH LINGKUNGAN KERJA, GAYA KEPEMIMPINAN DAN KOMPENSASI TERHADAP LOYALITAS KARYAWAN PT. TIGA KHAYANGAN TIMUR (GSA PHILIPPINEAIRLINES INDONESIA) Dea Shakina Guferol; Hariadi Hadisuwarno
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to evaluate the impact of the work environment, leadership style, and compensation on employee loyalty PT. Tiga Khayangan Timur (GSA Philippine Airlines). Employee loyalty plays a crucial role in a company's success, as loyal employees tend to be more dedicated, productive, and positively contribute to the organization. The research sample consists of 30 respondents who are employees of PT. Tiga Khayangan Timur with a minimum of two years of work experience by applying saturated sample. Data was collected using questionnaires and analyzed using multiple linear regression analysis. The research findings indicate that the work environment, leadership style, and compensation have significant positive influence on employee loyalty at PT. Tiga Khayangan Timur (GSA Philippine Airlines) partially and simultaneously. Employees who work in a positive, inclusive, and supportive environment tend to be more loyal to the company. Furthermore, leadership style also has a positive and significant influence on employee loyalty. Effective leadership styles, such as transformative or democratic leadership, can establish an emotional bond between employees and the organization, thereby enhancing loyalty. Additionally, the research demonstrates that compensation has a positive and significant impact on employee loyalty. Employees who perceive their compensation as fair and adequate tend to exhibit higher levels of loyalty to the company. Relevant compensation components, such as competitive salaries, performance incentives, and additional benefits, can motivate employees to remain loyal to the organization. This research provides valuable insights for PT. Tiga Khayangan Timur (GSA Philippine Airlines) and other organizations in understanding the factors that contribute to employee loyalty. By focusing on and improving the work environment, leadership style, and compensation, companies can enhance employee loyalty, which, in turn, positively impacts performance and organizational sustainability.
Co-Authors Annisah Shinta Annisah Wulansari Dea Shakina Guferol Diah Fitriasih Dewi Iqbal Hernando Irgi Ahmad Fauzy Linda Nurmalita Reza Nisfu Kharista