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All Journal Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi BULLET : Jurnal Multidisiplin Ilmu Jurnal Kajian Ekonomi dan Manajemen Indonesia J-CEKI Human Capital Development
Hariadi Hadisuwarno
Universitas ASA Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Journal : J-CEKI

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Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi terhadap Kepuasan Pelanggan di Mr. Keen Laundry Reza Nisfu Kharista; Hariadi Hadisuwarno
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.1775

Abstract

The purpose of this research is to find out how customer satisfaction is at Mr. Keen Laundry is influenced by service quality, price perception, and promotional activities. This study uses a quantitative survey-based research approach with a target sample of 100 respondents. The study makes use of information collected directly from respondents, such as surveys on customer happiness, price perceptions, and service quality. Based on the results of the study, it shows that service quality, price perceptions, and promotions have a significant effect on customer satisfaction either partially or simultaneously. From the results of the determination coefficient of 53.1%, it can be concluded that factors including service quality, price perceptions, and promotional activities have an effect on customer satisfaction, while the remaining 46.9% is influenced by other variables such as product quality, brand perception, etc. The conclusion is service quality, perceived price and promotion are important aspects of customer satisfaction at Mr. Keen Laundry.
Pengaruh Citra Merek, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Scarrlet Annisah Shinta; Hariadi Hadisuwarno
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1853

Abstract

In the skincare sector, the consumer's decision to purchase plays a crucial role in a company's existence, particularly for Scarlett Whitening, as it directly affects profitability. The objective of this study is to examine the effects of brand image (X1), promotion (X2), and price perception (X3) as predictor variables on the purchase decisions (Y) made at Scarlett Whitening. This research adopts a quantitative research design based on surveys and employs an accidental sampling method, with a sample size of 100 individuals who have previously made purchases at Scarlett Whitening. Multiple regression analysis is employed to analyze the data acquired from the participants, and the primary data is directly gathered from the respondents. Research findings show that, independent variables affect purchase decision simultaneously at Scarlett Whitening. However, partially brand image, promotion, and price perception affect significantly purchase decision at Scarlett Whitening.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan di Restoran I’am Geprek Bensu Harapan Indah Iqbal Hernando; Hariadi Hadisuwarno
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.1865

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan, dan lokasi terhadap kepuasan pelanggan di Restoran I'am Geprek Bensu. Sampel penelitian ini terdiri dari 100 responden yang merupakan pelanggan aktif restoran tersebut. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk, kualitas pelayanan, dan lokasi secara signifikan mempengaruhi kepuasan pelanggan di Restoran I'am Geprek Bensu Harapan Indah. Kualitas produk yang tinggi, termasuk rasa yang enak, presentasi yang menarik, dan bahan baku yang segar, memiliki pengaruh positif yang signifikan terhadap kepuasan pelanggan. Selain itu, kualitas pelayanan yang baik, seperti keramahan staf, responsifitas, dan efisiensi pelayanan, juga berkontribusi positif terhadap kepuasan pelanggan. Temuan ini menunjukkan bahwa pelanggan cenderung merasa lebih puas jika mereka menerima produk berkualitas tinggi dan pelayanan yang baik. Selanjutnya, lokasi restoran juga memiliki pengaruh yang signifikan terhadap kepuasan pelanggan. Lokasi yang strategis, mudah diakses, dan memiliki fasilitas parkir yang memadai memberikan kenyamanan dan kemudahan bagi pelanggan untuk mengunjungi restoran. Temuan ini menunjukkan bahwa pemilihan lokasi yang tepat dapat meningkatkan kepuasan pelanggan dan memperkuat citra positif restoran. Penelitian ini memberikan kontribusi penting bagi pemahaman tentang faktor-faktor yang mempengaruhi kepuasan pelanggan di industri restoran.
Co-Authors Annisah Shinta Annisah Wulansari Dea Shakina Guferol Diah Fitriasih Dewi Iqbal Hernando Irgi Ahmad Fauzy Linda Nurmalita Reza Nisfu Kharista