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PENGARUH PROMOSI, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN NINETEEN Mochamad Fahri Ardiansyah; Jamaludin Khalid
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 10 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

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Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis promosi, persepsi harga dan lokasi terhadap keputusan pembelian di Angkringan Nineteen. Alat analisis yang digunakan adalah regresi berganda untuk menguji hipotesis menggunakan Uji 1 dengan sampel sebanyak 100 responden. Pengumpulan data kuesioner menggunakan skala likert dengan lima pilihan jawaban. Metode pengambilan sampel adalah non-probability sampling dengan metode pengumpulan data sampling bertarget. Kriteria pemilihan yang memenuhi syarat adalah responden yang telah membeli Angkringan Nineteen pertama Meruya minimal dua kali (dua kali). Teknik analisis data menggunakan uji hipotesis klasik (uji normalitas, uji varians heterogen, uji multikolinearitas, uji linier) pada program SPSS versi 20. Hasil penelitian uji-t menunjukkan bahwa promosi tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan hasil uji f menunjukan bahwa terdapat pengaruh yang signifikan antara variable promosi, persepsi harga, dan lokasi secara simultan terhadap keputusan pembelian Angkringan Nineteen.

Pengaruh kualitas produk, persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan di Sop Petir Iga Sapi Legok Novia Sari; Jamaludin Khalid
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 6 (2022): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v1i6.305

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk, persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada sop petir iga sapi legok. Analisis regresi berganda digunakan dalam pengujian ini. Strategi purposive sampling digunakan untuk 100 responden di antara konsumen sop petir iga sapi legok dalam penelitian ini. Responden yang pernah berkunjung minimal dua kali masuk dalam kelompok purposive sampling. Dengan menggunakan uji asumsi klasik, tentukan dampak kualitas produk, persepsi harga, dan kualitas pelayanan. Hasil penelitian ini menyatakan ada pengaruh signifikan ketiga variabel terhadap kepuasan pelanggan pada sop petir iga sapi legok. Sedangkan uji f menemukan bahwa ada pengaruh yang signifikan antara variabel kualitas produk, persepsi harga dan kualitas pelayanan secara silmultan terhadap kepuasan pelanggan di sop petir iga sapi legok.

Pengaruh Aksesibilitas Suasana Promosi Terhadap Kepuasan Pelanggan Kopi Kenangan Margonda Raya Roma Ito Pasaribu; Jamaludin Khalid
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2023): Maret 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v2i1.1750

The culture of drinking coffee is starting to be favored by people in Indonesia, both young and old. Coffee is a brewed drink that has been known to the public since the 9th century. Coffee shop is a hangout place for young people. Coffee is a drink that has many benefits, especially for the health of the body. Coffee can promote weight loss, increase energy, protect the liver and prevent brain disease. Currently, coffee shops are competing to create delicious flavors, unique variants and even provide toppings with various flavors. Companies must be able to understand what their customers need, in order to create a sense of satisfaction with the products purchased. The research aims to determine whether there is an effect of accessibility, atmosphere, and promotion on customer satisfaction of Kopi Kenagan Margonda Raya. The research population is consumers who have purchased Margonda Raya Coffee Memories with an unknown population size. The sample in this study was 120 respondents based on the accidental sampling method. The analysis technique used in this study is multiple linear regression analysis. The results of the study illustrate that accessibility, atmosphere, and promotions have a positive and significant impact on customer satisfaction of Kopi Kenangan Margonda Raya.

The Effect of Brand Image, Promotion and Servicesscape on Purchasing Decisions at Prima Freshmart Pekapuran Depok Nadiah Pusparini; Jamaludin Khalid
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3616

This study aims to determine the effect of brand image, promotion and servicescape on purchasing decisions at Prima Freshmart Pekapuran Depok. Respondents in this study were Prima Freshmart Pekapuran Depok customers. The sampling technique in this study was purposive sampling. Respondents in this study amounted to 100 respondents. The method used is a quantitative method. While data processing in this study uses SPSS version 25. Based on the results of this study that brand image, promotion and servicecsape have a positive and significant effect on purchasing decisions at Prima Freshmart Pekapuran Depok.

The Influence of Product Quality, Servicescape, Brand Image on Customer Satisfaction at Seirock-Ya Ramen Mall Kelapa Gading Wanda Aliza; Jamaludin Khalid MM
Formosa Journal of Multidisciplinary Research Vol. 2 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i5.4346

The purpose of this research is to investigate how customer satisfaction at SeiRock-Ya Ramen Mall Kelapa Gading is influenced by product quality, servicescape, and brand image. Questionnaires sent to 100 people were used to collect data. Quantitative descriptive analysis method used in this study. The investigation is carried out using the non-probability inspection method. Variable X1 product quality has a partial effect on customer satisfaction at Seirock-ya Ramen Mall Kelapa Gading; variable X2, servicescape, has a partial effect on customer satisfaction at Seirock-ya Ramen; and the findings of variable X3, namely brand image has a partial effect on customer satisfaction at Seirock-ya Ramen Mall Kelapa Gading. so that customer satisfaction is influenced simultaneously by Product Quality, Servicescape, and Brand Image. Companies must be able to maximize the service, quality and facilities of SeiRock-Ya Ramen in order to increase sales and customer satisfaction because the role of each variable is related to customer satisfaction.

THE EFFECT OF PRODUCT QUALITY, PERCEIVED PRICE AND ACCESSIBILITY ON CUSTOMER SATISFACTION: AN EMPIRICAL STUDY IN INDONESIAN RESTAURANTS Ridwan Ari Saputra; Jamaludin Khalid
Strategic Management Business Journal Vol. 3 No. 01 (2023): June 30, 2023
Publisher : UPMI Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i01.56

This study examines the effect of product quality, price perception, and accessibility on customer satisfaction at STEAK 21. X1 is product quality, X2 is price perception, X3 is accessibility, and Y is customer satisfaction. This study used a survey-based quantitative research design using a purposive sampling sample with 30 respondents. This study uses primary data or data collected directly from respondents who came to steak restaurant 21, including their perceptions of aspects of product quality, price perception, and accessibility with the number of respondents as many as 100 respondents. Thus the data collected in this study was 130 data or respondents. Based on the results of the analysis in this study using validity tests, reliability tests, descriptive analysis, data normality tests, heterochedasity tests, multicollinearity tests, linearity tests, multiple linear regression tests, t-tests, f tests, correlations and coefficients of determination that produce a description, namely, There is a significant influence between product quality (X1) on customer satisfaction (Y) with a significant value of 0.002 < 0.05, there is a positive influence and significant in the price perception variable (X2) to customer satisfaction (Y) with a significant value of 0.000 < 0.05 and accessibility (X3) on STEAK 21 also had a significant influence on customer satisfaction on STEAK 21 (Y) with a significant value of 0.002 < 0.05. Finally, the combined findings suggest that product quality, price perception, and accessibility significantly influenced consumer satisfaction at STEAK 21. JEL Classification: M31, O14

THE INFLUENCE OF SERVICE QUALITY, BRAND IMAGE AND ACCESSIBILITY ON HOTEL CUSTOMER SATISFACTION IN INDONESIA Wahyu Agus Triono; Jamaludin Khalid
Strategic Management Business Journal Vol. 3 No. 01 (2023): June 30, 2023
Publisher : UPMI Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i01.58

This study was conducted to determine the influence of service quality, brand image, accessibility on customer satisfaction at Amaris hotel Panglima Polim 2. This study used the multiple linear regression method. The population data used in this study were customers of Amaris Hotel Panglima Polim 2 which amounted to 100 respondents using quantitative. The data used in this study used primary data collected directly from respondents. The collected data is processed using the SPSS version 25 application, including validity tests, reliability tests, data normality tests, heterochedasisity tests, multi-collinearity tests, linearity tests, multiple linear regression tests, t tests and f tests. From this research, it proves that the quality of service affects customer satisfaction, brand image and accessibility do not affect customer satisfaction. Then the quality of service, brand image, and accessibility simultaneously affect customer satisfaction at Amaris Hotel Panglima Polim 2. JEL Classification: M21, M31

The Analysis of Visitor Satisfaction Influenced by Tourist Attractions and Service Quality through Tourism Image in Kawung Tilu, Cikarang Timur, Bekasi Regency Jamaludin Khalid
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.824

The objective of this study is to analyze how tourism attractiveness and service quality impact visitor satisfaction through the tourism image in the specific area of Kawung Tilu, Cipayung Village, Cikarang Timur District, Bekasi Regency. The research methodology is a quantitative descriptive approach comprising 120 respondents who are the visitors of the tourist sites. About 20 respondents are measured by the validity and the reliability testing, whereas 100 respondents will participate in the path analysis test. The findings reveal that tourism attractiveness has a positive influence on the tourism image. Similarly, the service quality positively affects the tourism image. In addition, tourism attractiveness has a positive impact on visitor satisfaction, as the service quality does. The tourism image acts as a mediator between tourism attractiveness and visitor satisfaction, aside from its direct effects. The results emphasize the significance in maintaining and enhancing tourism attractiveness and service quality to improve the tourism image and visitor satisfaction. In the context of developing a tourism village, it is crucial to consider these factors in order to deliberately create a positive experience for tourists and to effectively promote the tourism destination.

The Analysis of Visitor Satisfaction Influenced by Tourist Attractions and Service Quality through Tourism Image in Kawung Tilu, Cikarang Timur, Bekasi Regency Jamaludin Khalid
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.824

The objective of this study is to analyze how tourism attractiveness and service quality impact visitor satisfaction through the tourism image in the specific area of Kawung Tilu, Cipayung Village, Cikarang Timur District, Bekasi Regency. The research methodology is a quantitative descriptive approach comprising 120 respondents who are the visitors of the tourist sites. About 20 respondents are measured by the validity and the reliability testing, whereas 100 respondents will participate in the path analysis test. The findings reveal that tourism attractiveness has a positive influence on the tourism image. Similarly, the service quality positively affects the tourism image. In addition, tourism attractiveness has a positive impact on visitor satisfaction, as the service quality does. The tourism image acts as a mediator between tourism attractiveness and visitor satisfaction, aside from its direct effects. The results emphasize the significance in maintaining and enhancing tourism attractiveness and service quality to improve the tourism image and visitor satisfaction. In the context of developing a tourism village, it is crucial to consider these factors in order to deliberately create a positive experience for tourists and to effectively promote the tourism destination.

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