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Meningkatkan Strategi Pemasaran di Desa Sindangprabu Ismi Purnamasari; Rifa Sri Nurfadillah; Sabrina Hamidah; Yayu Oktavia; Hanafi Arya Fajar; Dadan Ahmad Badar Muttaqin; Maya Maulidiyana; Jamil Ulumudin; Pelita Maulida Nurani; Risman Taufik; Bobby Dwitama Eden Akihari; Muhammad Insan Kamil Fazri; Ari Agriyanto; Ade Iskandar Zulkarnaen; Abdul Latif; Rafi Najib; Khasbi Aqsal Fauzi; Mila Nurhayati; Aini Agistina; Yoga Budi Prasetya; Restu Alamsyah
Jurnal PkM MIFTEK Vol 4 No 1 (2023): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.4-1.1318

Abstract

The development of the business in Sindang Prabu Village really encourages us to deepen more on how to improve the marketing strategy of businesses owned by local residents in the neighborhood. The Sindang Prabu village area has many resources that can be used to improve small businesses, especially in marketing. The purpose of this research itself is to explain how a good marketing strategy can increase the level of sales of products owned by entrepreneurs. The method used in this research is qualitative method. The sample used in this study is a micro business owned by local residents. The functions and materials used in this research study are intended to find out how to do or a good marketing strategy in order to increase sales of micro-entrepreneurs' products. The results of the analysis from conducting a survey directly show that the lack of promotion carried out by business owners makes the marketing value unsatisfactory of the product and also the constraints on the lack of auxiliary tools such as machines in the production process become a significant influence in the marketing process carried out by business owners , it can be seen that promotions and also tools in the production process can be the right solution in increasing the marketing of products owned by these micro entrepreneurs.
Co-Authors Abdul Latif Ade Iskandar Zulkarnaen Aini Agistina Ari Agriyanto Bobby Dwitama Eden Akihari Dadan Ahmad Badar Muttaqin Hanafi Arya Fajar Ismi Purnamasari Jamil Ulumudin Khasbi Aqsal Fauzi Maya Maulidiyana Mila Nurhayati Muhammad Insan Kamil Fazri Pelita Maulida Nurani Rafi Najib Restu Alamsyah Rifa Sri Nurfadillah Risman Taufik Sabrina Hamidah Yayu Oktavia