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All Journal Jurnal Visual Ideas Jurnal Informatika Ekonomi Bisnis
Mario Rinaldi
Universitas Widyatama
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Perancangan Ilustrasi Kalender PT Unilab Perdana Dengan Tema New Normal Mario Rinaldi; Fajar Persada Supandi
VISUALIDEAS Vol. 3 No. 1 (2023): Visual Ideas
Publisher : Universitas Widyatama

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Abstract

Pandemi Covid-19 memunculkan paradigma baru di berbagai sektor kehidupan. Di masa ini, berbagai aktivitas dibatasi untuk meminimalisir penyebaran virus tersebut. Maka, munculah istilah untuk selalu menjaga protokol kesehatan. Sebagai perusahaanyang bergerak di bidang kesehatan, PT. Unilab Perdana turut memberikan kontribusi untuk mensosialisasikan program pemerintah tersebut. Salah satunya dengan cara pembuatan kalender yang bertemakan new normal; berkaitan dengan menjaga protokolkesehatan. Kalender tersebut berangka tahun 2021. Berbeda dengan kalender yang lain, dikarenakan ada tujuan penyampaian informasi terkait protokol kesehatan, desain dari kalender tersebut patut untuk diperhitungkan segala unsurnya. Ilustrasi menjadi bahasa yang dipilih oleh desainer dalam menyampaikan informasi tersebut. Tidak sekadar ilustrasi, informasi yang akan disematkan membutuhkan perancangan yang tepat. Tulisan ini bertujuan mengungkap proses perancangan tersebut. Untuk menelisiknyalebih dalam digunakan metode deskriptif analisis. Kalender PT. Unilab Perdana menjadi objek kajian tulisan ini. Analisis visual diperkuat dengan data-data yang dikumpulkan melalui kegiatan observasi, studi kepustakaan, dan wawancara. Seluruh datadiakumulasi dan ditarik menjadi kesimpulan proses kerja kreatif dalam perancangan kalender PT. Unilab Perdana.
Perancangan Brand Identity Bandung Communication and Community (Bdgcom_Unity) Mario Rinaldi; Annisa Bela Pertiwi; I Gede Nyoman Wisnu Satyadharma
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.749

Abstract

Brand identity is an important aspect in the world of business and marketing. A strong brand identity can help a company differentiate itself from competitors, create an emotional connection with customers, and influence their perception of the products or services offered. In the current era of globalization and digitalization, brand identity is becoming increasingly relevant to gain customer attention and loyalty. This research was conducted to explain; (1) Providing a strong brand identity can provide a significant competitive advantage. Companies with a cohesive and positive brand identity tend to be more successful in retaining customers, attracting new customers, and maintaining their market share. (2) Knowing brand identity can help understand the relationship between strong brand identity and customer loyalty. Customers who feel emotionally connected to a brand are more likely to remain loyal and contribute to a company's long-term revenue; (3) knowing brand identity can also play an important role in company growth. With a strong brand, companies can more easily expand their products or services into new markets and attract investors or potential business partners. Data collection techniques focus on initial surveys, determining the problem formulation, determining research methods, processing and analyzing data, and creating a final report. The results of research on brand identity design for a company include visual communications such as logos, colors and graphic designs, as well as brand narratives in marketing messages, all of which contribute to brand identity. It is hoped that the findings of this research can provide recommendations that logos are very important in building a brand's identity.
Co-Authors Annisa Bela Pertiwi Fajar Persada Supandi I Gede Nyoman Wisnu Satyadharma