Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
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This Author published in this journals
All Journal International Journal of Business, Law, and Education SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Social and Humanities Studies
Rovanita Rama
Universitas Riau
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : International Journal of Business, Law, and Education

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The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups Gatot Wijayanto; Rovanita Rama; Jushermi Jushermi; Arwinence Pramadewi; Yutiandry Rivai; Deswita S
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.557

Abstract

The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess data from a sample of 150 start-ups quantitatively. The findings demonstrate the interdependence of strategic choices and their influence on marketing results by pointing out important correlations between these variables. Key factors influencing marketing performance were found to be pricing strategy, advertising, supply chain management, and market research. The results offer practical advice for aspiring business owners, highlighting the significance of comprehensive and integrated marketing approaches for long-term success in the cutthroat market.
Co-Authors Arief Yanto Rukmana Arnes Yuli Vandika Arwinence Pramadewi Deswita S Gatot Wijayanto Jasmin Jasmin Jushermi Jushermi Marzolina Said Hamzali Sharnuke Asrilsyak Yutiandry Rivai