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All Journal Islamic Economics And Finance Journal Jurnal Ekonomi, Manajemen dan Perbankan
Haridah
IAI AL-KHAIRAT PAMEKASAN
Economics, Econometrics & Finance Education

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STRATEGI BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN IKAN ‎TERI PADA PT. MARINAL INDOPRIMA KABUPATEN SUMENEP‎ Haridah; Amiliya Fahroni
Islamic Economics And Finance Journal Vol 1 No 2 (2023): ISECO
Publisher : Sekolah Tinggi Agama Islam Muafi Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.136 KB) | DOI: 10.32806/iseco.v1i2.18

Abstract

Bauran pemasaran merupakan salah satu strategi yang diterapkan oleh perusahaan yang bergerak dibidang industri untuk mencapai tujuan dan target pasar. Variabel dalam bauran pemasaran dikenal dengan 4P yaitu Product, Price, Place, Promotion. Penelitian ini bertujuan untuk menganalisis strategi bauran pemasaran yang diterapkan oleh PT. Marinal Indoprima Kabupaten Sumenep yang bergerak dibidang penjualan ikan teri. Jenis penelitian adalah penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara dan dokumentasi. Hasil penelitian menunjukan bahwa strategi bauran pemasaran yang digunakan oleh PT. Marinal Indoprima Kabupaten Sumenep berjalan sesuai tujuan dan target pasar yang telah direncanakan sehingga mampu meningkatkan volume penjualan serta menjual produknya ke kancah internasional seperti Negara Jepang dan Singapura.
OPTIMIZATION OF PRODUCT MARKETING IN SHARIA BANKING THROUGH SOCIAL MEDIA Ceta Indra Lesmana; Haridah
Multifinance Vol. 1 No. 2 November (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2 November.32

Abstract

Islamic banking is a sector that continues to grow in Indonesia, with the aim of providing products and services that comply with sharia principles. Social media is one increasingly well-liked tool Islamic financial institutions use to market their goods. This research aims to explore the potential for optimizing product marketing in sharia banking through social media. This research uses a descriptive analytical method by collecting data through a literature study and analysis of social media content used by Islamic financial institutions in Indonesia. The research results show several problems related to optimizing product marketing in sharia banking via social media, including content incompatibility with sharia principles, credibility of sharia financial institutions, public misunderstanding of sharia banking products, controversy and negative perceptions, as well as consumer protection. To overcome this problem, this research also identifies several strategies that can be used by Islamic financial institutions to optimize product marketing on social media.
Co-Authors Amiliya Fahroni Ceta Indra Lesmana