Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific
Daisy Mui Hung Kee
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Factors that Influence University Students toward Customer Satisfaction and Customer Loyalty at Starbucks in Malaysia Zi Jian Oh; Tek Yew Lew; Saw Wei Teik; Sarveena A/P Elangoh; Ze Bin Shen; Yee Wen Shoo; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 6, No 2 (2023): June Edition International Journal of Tourism and Hospitality in Asia Pasific
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2327

Abstract

Malaysians are among Starbucks' most devoted customers. Customer satisfaction may appear to be an elusive term that is impossible to track. Yet, some factors influence whether customers are happy, and a variety of measurement tools consistently evaluate customer satisfaction and loyalty to Starbucks. This study examines the factors influencing customer satisfaction and customer loyalty at Starbucks in Malaysia. In this study, data was gathered using internet sources and questionnaires. This survey included a total of 150 university students who had visited Starbucks. Descriptive statistics and inferential statistics were used to analyze the data. This study's findings are expected to suggest the essential qualities to emulate and increase customer satisfaction and loyalty.
How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia? Insights From Malaysia, Indonesia, and India Thiam Yong Kuek; Rosmelisa Yusof; Sushmithaa A/P Selvam; Siti Ramizah Binti Roslan; Son Rakh A/L Aibau; Isha Vats; Jahnavi Singhal; Khushi Chaudhary; Daisy Mui Hung Kee
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): OCTOBER EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2631

Abstract

Starbucks was founded in 1971 and is currently the world's largest chain coffee shop. Starbucks invaded Asian countries such as Malaysia, India and Indonesia a long time ago, and Asian countries have emerged as one of the most devoted customers. Brand loyalty is one of the most essential factors in increasing a company's revenue through customer retention. Starbucks' brand loyalty is influenced by several aspects, including pricing, products offered, product quality and taste. The purpose of this research is to determine how Starbucks develops brand loyalty among its customers in Malaysia, India and Indonesia. This survey will also be able to determine whether Asian customers will continue to be devoted Starbucks customers. The survey involved 136 people who are loyal Starbucks consumers from Malaysia, India and Indonesia. The data for this study was collected through online sources and questionnaires. We hope that this study will provide recommendations for increasing brand loyalty among our Asian customers, particularly in Malaysia, India, and Indonesia.
Co-Authors Isha Vats Jahnavi Singhal Khushi Chaudhary Rosmelisa Yusof Sarveena A/P Elangoh Saw Wei Teik Siti Ramizah Binti Roslan Son Rakh A/L Aibau Sushmithaa A/P Selvam Tek Yew Lew Thiam Yong Kuek Yee Wen Shoo Ze Bin Shen Zi Jian Oh