This study aims to find out how the preparedness of the tourism business in the coastal area of North Lombok Regency in facing the threat of a tsunami disaster by looking at the aspects of preparedness are a) Vulnerability Assessment b) Planning; c) Institutional Framework; d) Information System; e) Resource Base; f) Warning System; g) Response Mechanisms; g) Education and Training; h) Rehearsal. The type of case study research with a qualitative approach was chosen in this study. The respondents involved consisted of tourism business actors whose information was extracted using in-depth interview techniques, focus group discussions, and observation. The data collected was then analyzed using the Miles and Huberman model with data triangulation to avoid bias. The results of the study show that awareness for the tourism business world still has to be pursued, the preparedness of the tourism business world after the tsunami is limited to starting to be carried out by making evacuation routes and installing evacuation signs, as well as making standard operating procedures. The need for integrated cooperation between tourism businesses, the government and the community in maximizing effective and efficient preparedness.