Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Advances in Global Economics and Business Journal
Intan Nur Syaimaa Binti Mohd Bakri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Study of Lazada in Malaysia Reveals the Impact of Social Media Marketing, Brand Trust, And Brand Loyalty on Consumers' Intention to Buy Intan Nur Nisa; Yee Huei Lok; Rosmelisa Yusof; Intan Nur Syaimaa Binti Mohd Bakri; Iskandar Aliff; Ivy Teoh Ai Wei; Pradhipta Hadyan Mahatmaputra; Dian Nanda Septi Nurawalya; Sachin; Rochana M B
Advances in Global Economics and Business Journal Vol. 4 No. 1 (2023): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lazada Group, which was founded in 2012, is the top online shopping platform in Southeast Asia. During the Covid-19 outbreak, a lot of people have switched to electronic purchasing. Online buying is therefore anticipated to become commonplace in the post-pandemic economy. In Malaysia, Lazada seizes the chance and gains market share. This study intends to investigate if social media marketing, brand trust, and brand loyalty can affect Malaysian Lazada users' purchasing intentions. The information was gathered from 150 Lazada users who joined in the online survey through a google form. The results demonstrate social media marketing, brand trust, and brand loyalty influence Lazada users' purchasing intentions. Thus, this study focused on reference and in-intensity understanding of its correlations and a long-term relationship with its customers.
Co-Authors Dian Nanda Septi Nurawalya Intan Nur Nisa Iskandar Aliff Ivy Teoh Ai Wei Pradhipta Hadyan Mahatmaputra Rochana M B Rosmelisa Yusof Sachin Yee Huei Lok