Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Simki Economic
I Dewa Made Yuda Mahendra
Universitas dr. Soebandi
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Electronic Commerce dalam Pemasaran Kewirausahaan untuk Mengembangkan Kinerja UMKM Stivaniyanti Atmanegara; I Dewa Made Yuda Mahendra; Emha Diambang Ramadhany; Dewi Masruroh; Elinda Wati
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.378

Abstract

Starting from smartphones, netbooks, computers, to other devices, the internet has played an important role in shaping our new way of life. One new aspect that has emerged is online shopping, where people can now shop easily through online platforms. This phenomenon is often referred to as electronic commerce (electronic commerce or e-commerce). In business, it is important to implement e-commerce in marketing, sales and customer service activities. Many people think that marketing through the internet is more effective than traditional marketing methods because it overcomes various obstacles such as difficulty entering the market, country restrictions, and the lack of rules that apply in conventional marketing. This study is a quantitative research with a descriptive approach. Based on the research and debate that has been done, the components of overall income, business standards, the type of e-commerce media used, and the number of visitors to e-commerce media have a minimal negative effect on the growth of micro and small businesses. This conclusion is supported by the fact that the benefits derived from implementing e-commerce in the micro and small business sector are more focused on long-term benefits that are not directly related to increasing income directly.
Analisis Kepercayaan Pelanggan E-Commerce Berdasarkan Persepsi Pembeli Emha Diambang Ramadhany; Muhammad Qomarul Huda; I Dewa Made Yuda Mahendra
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.374

Abstract

E-commerce is a medium of online trading that will help the efficiency and productivity of buying and selling for business owners and consumers. Less physical presences both parties raised doubts on consumers to transact online. Therefore, trust is a key factor in transactions. Therefore, the trust in e-commerce needs to be addressed. An analysis is done by examine what factors can improve the Indonesian's trust in e-commerce. The research model is adapted from the selected previous research models which consisted of six hypotheses The study sampling method was purposive sampling technique. 102 main samples is obtained to be analyzed. Hypothesis test results stated that the website quality / application has a significant effect on customer trust. This means that factor that makes increase trust for online transactions is a good quality website of an online store. The quality of a good website including quality of information, ease of use, the actuality of the product, and the service quality on the website.
Co-Authors Dewi Masruroh Elinda Wati Emha Diambang Ramadhany Muhammad Qomarul Huda Stivaniyanti Atmanegara